Power Talk with Pragath Dvivedi: Igniting the Future of Plywood Retail in Belgaum

person access_time5 11 February 2025

Curiosity. Fearlessness. Innovation. These were the three powerful mantras that resonated throughout the Power Talk by Mr. Pragath Dvivedi, a renowned journalist, publisher, and industry analyst, as he addressed Belgaum’s plywood retail dealers in a dynamic and thought-provoking session.

Curiosity: The Key to Survival and Growth

Mr. Dvivedi began with an insightful message—curiosity is the fuel for success in today’s world. A hunger for knowledge and continuous learning is what differentiates a thriving retailer from an average one. He emphasized the need to observe, question, and adapt, taking inspiration not just from within the plywood industry but from diverse trades and competitors.

The Business Accelerator: Risk-Taking & Fearlessness

Drawing an analogy between driving a car or bike and running a business, he illustrated that those who take risks, remain fearless, and push the accelerator with confidence will reach their goals faster than those who hesitate. The plywood trade, like any business, rewards bold decision-makers who take calculated risks, invest in growth, and embrace change.

He coined a new mantra for retailers:

✅ Be Fearless. Be Jugaadu.
Beyond Products – The Power of Relationships

In an industry driven by trust, knowing the material isn’t enough—one must also know the owner. Understanding a supplier’s vision, mission, and long- term focus is key to building strong and lasting business relationships.

Success in retail isn’t just about selling products; it’s about aligning with partners who are committed to growth and sustainability.

Capital, Transparency & Structure – The Pillars of Success

Looking ahead, capital investment will determine market leaders. Mr. Dvivedi stressed that those who invest more capital, maintain financial discipline, and become the best paymasters will dominate the industry. Transparency and structured business practices are non-negotiable for long-term success—they not only ensure profitability but also build reputation and goodwill.

Knowledge is the New Currency, Data is the Goldmine

Traveling, exploring, and learning—these are the competitive advantages that set apart successful retailers. Seminars, trade fairs, factory visits, and industry exhibitions provide invaluable exposure. He emphasized that in an era where data drives business, retailers who stay informed and adapt to market trends will always stay ahead.

Plywood Industry: The Future is Bright, and It Lies in Tier 2 & Tier 3 Cities

The numbers speak for themselves—
📌 In 2005, the plywood panel industry was valued at ₹5,000 crores.
📌 Today, it has grown to ₹80,000 crores.
📌 In the next 5–6 years, it is expected to reach ₹1.5 lakh crores!

He emphasized how Tier 2 & Tier 3 cities will be the growth engines of the future, outpacing even metro markets. These cities will drive demand, trade, and business expansion, making them the most lucrative markets for retailers.

Tackling Retailer Challenges: Payment Recovery & Direct Supply to OEMs

During the Q&A session, attendees raised critical concerns:
🔹 How to handle payment recovery issues?
🔹 How to compete when bigger companies are supplying directly to OEMs?

Mr. Dvivedi addressed these issues with strategic insights, encouraging retailers to build stronger networks, enforce strict credit policies, and differentiate their offerings to maintain a competitive edge.

Formation of the Plywood Trade Association in Belgaum

A major highlight of the event was Mr. Dvivedi’s strong push for the formation of a Plywood Trade Association in Belgaum. He outlined the multiple benefits of a unified platform, such as:

✅ Blacklisting defaulters to safeguard businesses.
✅ Hiring a permanent advocate for legal support.
✅ Organizing learning and networking events.

With his support, the association was officially announced, along with the finalization of its leadership board and name. This marks a historic step for the plywood industry in Belgaum, ensuring better industry representation and stronger business collaborations.

Event Highlights & Acknowledgments

The event was gracefully anchored by Ms. Sneha Jadhav from Heda Plywood, with a heartfelt Vote of Thanks delivered by Mr. Rikesh Daliya.

The gathering saw the presence of Belgaum’s most prominent plywood dealers, including:

✔ Mr. Harish Patel
✔ Mr. Abhijeet Dongare
✔ Mr. Sachin Hangirgekar
✔ Mr. Anand Heda
✔ Mr. Rajesh Hangirgekar
✔ Mr. Daulat Patil
✔ Mr. Manjunath Bhute
✔ Mr. Rajesh Patel
…along with many industry professionals and sales personnel who contributed to the enriching discussions.

Final Takeaway: The Future is NOW!

As the session concluded, the message was clear—embrace curiosity, take fearless risks, invest in knowledge, and adapt to change. The plywood industry in India is evolving rapidly, and those who stay ahead of the curve will be the true winners.

A huge thank you to Mr. Pragath Dvivedi for inspiring and empowering Belgaum’s plywood community. Here’s to a stronger, smarter, and more collaborative future for all!

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