Amulya Mica organized a virtual event on 20-Sep2020 in association with Surface Reporter& PlyReporter for launching its new collection Imperial Premium Laminate (IPL) Catalogue. The event was inaugurated by Mr Rakesh Agarwal, Ms Shailja Agarwal, Mr Tarun Agarwal & Mr Surendra Tharad by lighting lamp & Ganesh Vandana from their head office Gandhidham.
In opening speech, MD Mr Rakesh Agarwal had thanked to all friends, associates, colleagues, architects, interior designers and their families specially Cricketer Harbhajan Singh, Ar. Premnath & Ar. Karan Grover who were present in the events which he considered History in making. Due to pandemic, the event was organized virtually. On Imperial Laminate Catalogue, Mr Agarwal informed that this collection is amalgamation of Amulya Mica premium products like Synchronized Laminate, Seven Wonder & Exotic Veneer. Amulya Mica’s premium product 1.25mm ranges are loved by Architects &Interior Designers along with all channel partners. But different folders of each ranges browsing is a difficult task. So after discussing with expert architects& interior designers & after so many R& D done by sales team and management, we were able to bring this Imperial Premium Laminate Catalogue where one can choose favourable design, colour & texture.
Mr Harbhajan Singh, popularly known as Bhajji Pajji, a renowned Indian Cricketer launched the Imperial Premium Laminate Veneer Catalogue. He is fascinated by Amulya Mica collection. According to him, Imperial Premium laminate Collection is the most Innovative & finest 1.25 mm range of Amulya Mica. Every Veneer Laminate is inspired by Natural Veneer and is an almost exact replacement of that veneer class. Further he stated that he is renovating his house in Jalandhar, and he is going to use this collection design in his house, particularly Rustic Cherry design. Ms Shailja Agarwal, Marketing Director stated that Rustic Cherry is Limited Edition Design and Amulya Mica will produce only 3000 sheets and then will stop production of this design to make it as special & exclusive as our Bhajji Pajji.
After launching Imperial Collection catalogue by Mr Harbhajan Singh, every Distributor of Amulya Mica Pan India had launched it from their outlet. It was an eye catching event. Ms Shailja had narrated some features/ USP of Imperial Collection like Edge Bending feature which Natural Veneer does not have, QR feature for each design in catalogue, UV coating, Warranty extended from Seven year to 10 years & Anti-Bacterial features, etc. During the event, a video differentiating Imperial Laminate from Natural veneer had shown. Quiz contest was arranged and three winners got Rs. 10000/- each Amazon gift voucher.
Ar. Premath had presented futuristic building concept tackling situation of Covid-19, how it will be now mandatory that each offices & house premises should have a healthy space with proper ventilation. He quotes: “BRING SUN LIGHT INTO HOUSE & CORONA OUT.”
Further there was a question & answer session by Shri S. K. Tharad, Sr. GM Marketing where some prominent distributors of Amulya Mica likes Mr. Amit Poddar, Bangalore; Mr. Tapas Gupta, Jalandhar; Mr. Ankur Maheshwari, Delhi; Mr Gopal Agarwal, Kolkata; Mr Deepak Patel, Raipur & Mr Sanjay Jain, Jaipur participated.
The event was attended by more than 18000 people across Pan India. The event got a magnificent response. Speaking on this occasion MD Mr. RakeshAgarwal said,“ We are overwhelmed by the response that our Imperial Premium Laminate Collection launch got from the Industry and the End Customers. We feel very proud that Ar. Premnath& Ar. Karan Grover also graced the occasion. Both the names are an institution in themselves, highly respected by the architect fraternity and both are amongst the top ten architect of India”.