Amulya Mica first launched its new Visually Perfect 1mm Collection, Expert’s Eye in a virtual event on 22nd May/21 with legendry Cricketer Mr Harbhajan Singh along with renowned architects, interior designers & its pan India team, dealers & distributors. Amulya Mica’s Expert’s Eye collection is a very exclusive collection and is meant for the people who look for perfection as the company is providing a perfectly matched edge band with laminate which is rarely found in our panel trade.
Now team Amulya Mica is launching it in the market by going to its dealers’ & distributors’ outlet by opening the catalog ribbon by outlet owner. In the month of June-July/2021, different teams based at Delhi, Punjab, Gujarat, Hyderabad, Mangalore and Cochin launched the new folder in their respective markets with a bang. Team members also explained to the dealers and distributors and customers that what is new in the folder and why it is named as Expert’s Eye.
In Expert’s eye 56 pieces of match edge banding have been included. It is the first time in India that Amulya Mica has introduced the feature. It is getting hit and people ask for it when they see the folder.
In the Indian market, it is getting a huge demand and currently imported from China. In Pan India, at our 5 warehouses ready stock is be available. By providing matched edge band, Amulya Mica has taken care of major pain point of customers as these edge bands are available at Amulya Mica depots and by the use of matched edge band the laminates look visually perfect on any application.
Some new approx. 13 pastel colour designs have been included which is the first choice of young generation. Some other new in the collection are 2 Stone Paper finish, 5 pieces of digital collection, Glitter series, 2 new texture introduced with zero reflection, 11 wood grain addition and 2 wood grain abstract addition which makes it a collection of 250 plus designs and 35 plus textures.This collection is designed after consultation from prominent architects, interior-designers, channel partner & team Amulya Mica. The selection is contemporary as per the international trends in colours. After all, this is Master-Piece Collection.
Everyone after seeing style of new Amulya Mica 1mm Catalogue appreciated the way of its design and presentation