Greenlam Laminate recently organised a Dealer Meet on the 13th of June, 2022 at Hyatt Regency in Manesar, Delhi NCR followed by its Factory Tour on the 14th of June, 2022 for the dealers of Agra and Aligarh.
This event was organised as a meet & greet session among the dealers and distributors of Agra and Aligarh, along with the Greenlam team sharing in and around the brand’s trade network and team members, followed by a discussion on market plan and strategic developments in areas across Agra and Aligarh.
There were over 90 dealers, including distributors, who attended this event.
The event started with a cultural dance applauding the gathering, followed by a lamp lighting ceremony wherein Greenlam management team and distributors lighted the lamp to begin the event. The guests were then welcomed by Mr. Ashish Srivastava, Regional Sales Head (UP & Uttarakhand), Greenlam Laminate & Allied Business, which was furthered by a corporate presentation elaborating on the company’s strategic plan and initiations presented by Mr. Alex Joseph, Senior Vice-President, Marketing, Greenlam Industries Limited, followed by a broad overview of the business, perspective on the Agra & Aligarh markets by Mr. Anuj Sangal, Country Head- Greenlam Laminate & Allied Business, Greenlam Industries Limited.
Distributors and direct dealers were felicitated with shawls and mementos, followed by entertainment and dinner.
On the following day June 14, 2022, all the dealers visited Greenlam’s state-of-the-art-manufacturing unit at Behror, where they had a traditional welcome followed by a plant visit across different verticals of production, where each of them were acquainted with the manufacturing processes and quality parameters that Greenlam is known for, followed by an evening of get-together and entertainment back at the hotel.
All channel partners were delighted with the hospitality extended during the event and also appreciated their visit to the factory, which facilitated them with a better understanding on the process and adherence to its known standards of production. Relatively they also committed to support the business.