The new Flutes design trend has been gaining traction in the market since a year, and people are interestingly accepting the design innovation in the interior decorative segment. This is happening after the successful penetration of louvers and their market growth, and the flute is a new trend that is prevailing in design offerings in surface décor items. Flute ranges are in much higher demand in decorative panels and laminate. As the popularity of the flute has grown, many players have begun to offer the same designs in louvers. In the decorative veneer category, a wide range of flute designs are also being introduced.
Recently decorative veneers, Acrylic laminates and louvers brands have introduced flute range panels. The flute laminate has become more popular in the India market, a dozen of laminate brands have recently added flute designs. The report from Pune, Surat, Mumbai, Bangalore, Hyderabad, etc market indicates that flute is a new trend in the decorative market. But the laminate market has been losing its charm of flute design because the companies have started offering it in 0.8 mm and 0.92 mm laminate range. Retailers say that they have received a lot of complaints in the flute range in these lower thickness laminates and they would not like to advise customers in flute designs of lower thickness laminates.
A number of decorative veneer brands are also offering fluted designs. The dealers say that the trend started nearly two years ago. A number of Acrylic Laminates folders have recently introduced its flute series, which are said to be 1.5 mm to 2 mm thicknesses. The retailers are also getting good margins with flute designs