Century MDF, has increased pricing in tune to 3-5% effectively scheduled to be implemented after two weeks. The pricing change is being discussed and observed in Northern and and Western regions markets aggressively. The company is implementing the pricing effective from 5th November onwards.
In general the MDF industry observes stiff competition in the Souther India due to frequent flow of cheaper imports. Hence southern markets will hopefully follow the rise trend later, as hoped by industry experts.
MDF prices have long been volatile due to supply chain issues and limited availability of timber which has marred the production of MDF. It is believed that other brands in MDF space will soon follow the price increase move. It is to be noted that a few weeks back, All India MDF manufacturers Assocoation announced an advisory to increase prices following heavy pressure on margins. The market has been resistant to price increase but once brands starting to implement the trend, market will adopt.