The grand opening was marked by the presence of distinguished guests, leading architects, and prominent dealers from across the region. Their support and enthusiasm added prestige to the occasion, reinforcing our commitment to design innovation and quality.
On April 30th, Honest Experience Centres inaugurated its state-of-the-art showroom at Gandhinagar and Ahmedabad, a cutting-edge destination for architects, interior designers, and homeowners seeking premium decorative surface solutions dedicated to an exclusive range of decorative surface products including premium laminates, louvers, acrylic sheets, and decorative products such as charcoal, liquid metal sheets, engraved mirror acrylic sheets and wood pulp paintable sheets.
This new space showcases a diverse and extensive collection designed to meet the evolving needs of modern interiors. Visitors can explore over 200 unique laminate designs, 180 louver patterns, and 90 striking acrylic finishes laminates— all crafted to elevate architectural aesthetics. Each product line has been developed to meet the highest standards of quality, durability, and aesthetics.
The grand opening was marked by the presence of distinguished guests, leading architects, and prominent dealers from across the region. Their support and enthusiasm added prestige to the occasion, reinforcing our commitment to design innovation and quality.
One of the highlights of the launch was the introduction of our unified product catalogue — 21 catalogues under a single, powerful brand, a first-of-its-kind initiative in India. From textures and tones to structural versatility, this integrated offering reflects our vision of providing a one-stop solution for all interior and architectural needs. Guests appreciated the showroom's layout, which emphasizes ease of navigation and hands-on interaction with materials, making the design selection process intuitive and enjoyable.
Looking forward, Mr Ashok Daga, Owner of Showroom has announced his expansion plans through a franchise model. He says that the goal is to establish exclusive “Honest Experience Centres” across India, bringing their curated range of decorative products to customers and professionals nationwide. These experience centres will not only serve as retail hubs but also as platforms for collaboration and inspiration for the design community. With standardized product offerings, modern showroom formats, and marketing support, their franchise partners will be empowered to deliver exceptional customer experiences while building strong, profitable businesses.
This showroom not only sets a new benchmark in design diversity and product quality but also signifies the beginning of a national journey. Promoter Mr Nitesh Daga invites like-minded entrepreneurs and design professionals to join him in this mission to transform interior spaces through innovation, style, and integrity. As he expands his footprint, he remains dedicated to helping people create beautiful, functional spaces that reflect their unique vision and style.
[Published in Ply Reporter's May 2025 Print Issue]