The three-day event began on an auspicious note with the traditional Lamp Lighting Ceremony, soulful Ganesh Vandana, and a heartfelt rendition of the National Anthem. Setting the tone for the event, Managing Director Mr. Rakesh Agarwal addressed the entire team, emphasizing why Varanasi—the city of spiritual awakening—was chosen as the venue.
Amulya Mica, one of India’s leading brands in the decorative surfaces industry, organized its highly anticipated Annual Sales Conclave from 6th to 8th April 2025 at The Clarks, Varanasi. Themed "Eye of the Tiger," the conclave was designed to infuse a spirit of fierce determination and sharp focus among its sales leaders across the country.
The three-day event began on an auspicious note with the traditional Lamp Lighting Ceremony, soulful Ganesh Vandana, and a heartfelt rendition of the National Anthem. Setting the tone for the event, Managing Director Mr. Rakesh Agarwal addressed the entire team, emphasizing why Varanasi—the city of spiritual awakening—was chosen as the venue. He beautifully connected the theme "Eye of the Tiger" to the organization’s aspiration: to aggressively pursue targets, stay resilient amidst challenges, and emerge victorious in the competitive landscape.
Apart from this, other directors Ms. Shailja Agarwal Todi and Mr. Abhishek Agarwal delivered the sessions like Branding & Shoppe Concept, PVC Laminate & WPC Products etc.
The conclave witnessed the participation of Vice Presidents, Regional Managers, Branch Managers, and Area Sales Managers from every part of India. The sessions were designed to energize, educate, and empower the team.
Renowned Sales Coach Mr. Sanjay Singh conducted a series of power-packed sessions on Sales Leadership, Influencer Management, AOP Implementation, and the art of Storytelling in Sales—arming the team with practical tools to sharpen their skills. Adding even more depth to the conclave, Industry Veteran Mr. Subir Palit led inspiring sessions on Growing Amidst Challenges and Impact Leadership, sharing invaluable insights from his illustrious career.
Following launches took place at the conclave–
Amulya Times (In-house quarterly news magazine) New Amulya Synchronized Laminate 1.25 mm Folder New Ranges of 1.25mm PVC Bendable Laminates New Amulya .80mm Folder.
After a long gap due to Covid-19, a foreign tour scheme has been announced.
The event also witnessed the unveiling of new support initiatives from the HR, Supply Chain, SSD, Marketing, and Finance teams, ensuring that the sales warriors were fully equipped to achieve the ambitious goals set for the Financial Year 2025-26.
Adding to the grandeur of the conclave, the internal launch of Mr. Rakesh Agarwal's latest book, "Ram Mandir: The Journey to Ayodhya, was a moment of pride and celebration for all.
Recognizing the spiritual and cultural richness of Varanasi, the team embarked on an enchanting Ganga Aarti Cruise experience followed by a visit to the sacred Kashi Vishwanath Temple on the evening of 6th April. This spiritual excursion filled everyone with renewed energy and inner strength. The conclave concluded with a deeply moving trip to Ayodhya Ram Mandir on 9th April, leaving all participants rejuvenated, realigned, and ready to attack their goals with tiger-like focus and intensity.
The Annual Sales Conclave 2025 was not just an event — it was a clarion call to every member of the Amulya Mica family: to stay determined, stay sharp, and keep their "Eye on the Tiger" as they march towards yet another record-breaking year.
[Published in Ply Reporter's May 2025 Print Issue]