The company shared that, to celebrate this new association in a special way on the occasion of the 79th Independence Day, Ajay Devgn shot a reel with TESA Salam, portraying the spirit of freedom and the strength of the nation.
New Delhi, Action TESA has officially announced Bollywood’s renowned actor Ajay Devgn as its new brand ambassador. Speaking to Ply Reporter, the company stated that Ajay Devgn’s powerful personality, stellar image, and deep connection with audiences perfectly represent the core values of Action TESA – strength, reliability, and the ability to bring change through innovation.
The company shared that, to celebrate this new association in a special way on the occasion of the 79th Independence Day, Ajay Devgn shot a reel with TESA Salam, portraying the spirit of freedom and the strength of the nation.
In addition, from August 14, 2025, a grand and impactful TVC has been aired on television, in which Ajay Devgn takes on the role of BOILO, reflecting the true essence of his personality.
Action Tesa under leadership of Ajay Agarwal and with a brand personality like Ajay Devgn is like combo of pure intent to give a product that is made after followin mg true ethics, values and product persuasion, with a blend of patriotism that keeps the nation pride at highest level.
The ply reporter acknowledge such awareness being done by a wood panel industry brand who is taking this product category to masses and educating customers.
Action TESA – Koi Nahi Aisa!