Rehau India, a system and service provider in polymer based solutions in windows, furniture and building industry, is eying a 20 percent growth per annum in Indian retail market and is set to expand tier II & III cities by enhances its customer retail experience. “The company will also launch 30 new REHAU experience centers by the end of 2020 out of which 10 REHAU experience centers to be launched in the current year,” said Mr Ajay Khurana Rehau India’s Chairman, South Asia in press conference held in Delhi.
Speaking about the Company’s further plan to expand its retail and strong brand presence across the country, Mr. Khurana said that with changing times increased product portfolio and customers awareness, we felt a need to reach out directly to customers so that the customers can touch and feel product before buying the same. We have set up our five year expansion plan and taking several initiatives to strengthen our brand in the B2C segment, along with having a strong foothold in the B2B space, through an extended team of channel partners, he added.
As per the new plan reveals by Rehau India, the company will introduce new formats of retail experience centers which include REHAU Shoppe, REHAU Concepts and REHAU Design Studio. REHAU Shoppe is a 100 sq feet display showcasing a select range of Furniture Solutions including Roller Shutter, Laminates, and Mineral & Flooring. REHAU Concepts is a 500 Sq feet area in a shop-in-shop concept showcasing the complete range of Furniture Solutions contains Solid Surface, Flooring, Pre-laminated Boards & Laminates, Roller Shutters, Edge bands and Weaving material. And the third one REHAU Design Studio is a 1000 sq feet exclusive showcase with the complete range of product solutions including Window, Doors and Plumbing Solutions.
In response to questions raised by the Ply Reporter at the side line of the press conference, Mr. Khurana said that India ranks among the well known emerging markets in the global economic scenario. The socio economic scenario of the India in terms of the growth of the market and industrial development help us to boost our business and achieve the target. Due to the favorable market, more and more industries and infrastructure are being set up in India and the customer base of company is also increasing, he added. Mr Khurana Said that Energy efficiency and green technology is our specialties. The responsible and efficient use of energy in buildings and upcoming premium houses is our mission.
Mr. Khurana said to Ply Reporter that the fragmented and unorganized market of Indian furniture is biggest challenges and to tap the same we are taking several strong steps. In fact, last year the company launched Rehau Inspiration Express, a unique mobile experiential showcase, encompassing the entire range of Advance Living Solutions, from Furniture, Windows Solutions, and Building Solutions to give first-hand experience to Architects, Interior Designers, Consultants, Contractors, Craftsmen and Consumers. It has covered 19 states and 80 cities. It will continue to further travel into Indian cities and towns untill April 2019.