Greenlam organised four days trip to Baku, Azerbaijan with their group of premium distributors. The distributors enjoyed the city tour from Central Streets, Green Parks to Highland Park along with the longest Boulevard in Europe to Flag Square, Crystal Concert Hall, Ferries Wheel, Park Boulevard Shopping Centre. They took part in welcome dinner at Club Arizona and stayed at Boulevard Hotel. They also tripped to Gobustan – the most ‘outstanding universal value’ for the quality and density of its rock art engravings and lifestyle & culture of medieval era. The launch event was also very much appreciated by the distributors.
Greenlam Industries Limited unveiled the New Collection of Greenlam Laminates on 03rd December, 2019 at Hotel Boulevard, Baku, Azerbaijan. This new collection comes with 82 new decors and 8 new trends of designs that were identified as the forecasted trends in the design industry for the coming years. The much appreciated were the newly introduced textures - Trace, Aria & Satin, where the finish were unanimously very striking and was adored by all.
The event began with the opening Act of Musical play followed by a welcome speech by Mr. Saurabh Mittal – Managing Director & CEO, Greenlam Industries Limited, furthered by an encouraging speech of Mr. Anuj Sangal – Country Head, Laminate & Allied Vertical, Greenlam Industries Limited. After which a session on the product range and marketing plan was briefed by Mr. Alex Joseph – Senior Vice President - Marketing, Greenlam Industries Limited.
A word of encouragement was also shared by Mr. Sumeet Gupta – Segment Head – Trade, Laminate & Allied Vertical, Greenlam Industries Limited – wherein
he shared his views on the product detail along with a Scheme – that was released during the launch.
The event added a grace when the all-new: 2020|2022 Greenlam Laminate – Shade Card was launched by Mr. Saurabh Mittal, Mr. Anuj Sangal & Mr. Sumeet Gupta. The shade card featured a set of 8 booklets comprising of 8 new trendsetters followed by an inspiration booklet & QR – Code for each décor – which would further help the end-user to visualize the applications of designs across its offered range and to download the full sheet scan of any particular design they would like to view. Nonetheless the shade card also comprises of large size décor chips pasted for the ease of viewing. This shade card comes with matching Edge-bands as well.
The leading dealers and distributors present on the occasion highly appreciated the program as well as newly launched product range. Some of them termed it very well managed and the products are well researched. They also expressed their views in the words and phrases like:
It was awesome! Very much creative! Noble experience! The launch was so good! Decent presentation! Fantastic job! Most memorable things ever seen in life! The way the video introduced the folder was just amazing! It was a revolution in terms of the designs, presentation and the end, etc.
There was also a one of a kind section for the Display of new-range of laminates – which was also very much appreciated by all. On the whole, this event truly resonated the appreciation on the launch of Greenlam Laminate new collection and also created a confidence among the channel partners to achieve their aim which would further give a thrust to new and existing product lines in the market.