#YehHaiJahanNoTensionWahan
FOR ITS PREMIUM PLUS – HIGH DENSITY HIGH MOISTURE RESISTANT PREMIUM BOARDS RANGE
While setting up our furniture and designing our house interiors, the two most important things we look for are sustainability and durability. Looks and designs are essential, but durability is a far more critical criterion. This is where Premium Plus by Century Prowud steps in and provides its customers with almost every standard anyone could ask for. It is the one solution for our Furniture & Interiors. From being borer, termite and fungus resistant to high Moisture resistant, this is an unmatched routing grade product made with a higher density and higher standard. It is perfect for creating durable furniture of all shapes and sizes and stunning interiors of every design.
Through its latest campaign, #YehHaiJahanNoTensionWahan, the brand showcases that Premium Plus is highly rugged and can withstand daily exposure to unfavourable situations. Its superior technical features provide strength and durability even under harsh conditions. Each board is quality checked at 128 individual points and comes with the assurance of uniform and high density, smoothness and resistance to adverse environments.
The latest TVC campaign by Century Prowud MDF reinforces the versatile aspect of the product and focuses on the unmatched quality of the Premium Plus range, highlighting how it is an all-rounder in terms of its application, features, and benefits it offers. The moisture & heat resistant properties make the Premium Plus range ideal for creating modular kitchens and bathroom interiors
Speaking on the TVC launch, Mr. Sanjay Agarwal, CEO & Managing Director, Century Plyboards (I) Ltd said, "With this campaign, we want to reemphasize how our choices are making a huge impact. There is a need to switch to sustainable and environment-friendly furniture and décor. Not everything beautiful is made with wood. Premium Plus MDF is no less than real wood. It is truly an all-rounder."
"This TVC is a light-hearted, little piece of everyday life that most of us would relate to. The objective of the campaign is to establish Premium Plus as a multifaceted premium product offering with top-notch quality and high-end features in the High Density High Moisture Resistant Premium Boards category that’s fit for various applications in any part of the house- from modular kitchen to living rooms. The visual imagery that has been used in the TVC is very modern and premium, and the narrative clearly conveys the brand message, featuring Premium Plus as the all-rounder. The campaign has been strategically rolled out pre-Diwali with the vision to strengthen Century’s brand equity in the market, and drive consideration for Premium Plus", says Mr. Avtar Singh Bhullar, Sr. Vice President, MDF-PB Division, Century Plyboards (India) Limited.