Vrinda Mica from the house of LRB Wood Industry based at Yamunanagar has launched Vrinda Mica's 0.8 mm decorative laminates folder on 17 September 2021 with a famous Indian TV Actress Ms Deepika Singh. The event was live broadcast on Ply Reporter FB page which was viewed by a huge number of trade and industry communities.
LRB Wood Industry has been manufacturing Vrinda Ply and doors, is having installed capacity of 15 mn sq ft / annum. They have always focused on quality which is in the interest of distributors who are looking for quality products pan India market.
The group has entered into decorative laminate manufacturing with an installed capacity of 3.6 mn sheets per annum. The company has launched a new folder for VRINDA MICA and also planning to increase its production capacity and range in the coming months. The group provide multiple ranges of product such as plywood’s, doors, designer laminates, designer doors, digital laminate and laminated door.
They deal in imported good quality acrylic laminates with the brand name WAT-WIN. They have followed 3 mottos in the company such as quality products, better service, and value for money. With these three qualities, the product always resides in the hearts of its dealers and distributors and wins the trust of customers.
The launching programme started with Ganesh Vandana followed by a welcome speech by Mr Umesh Singhal, Director, Vrinda Mica. He welcomed all including Mr Prushottam, Mr Bajrang, Mr Bhavani Shankar, Mr Gauri Shankar Singhal and the Chairperson Shri Shivshankar Singhal. He appreciated the distributors for their contributions to the company growth in their respective regions. He also appreciated the viewers, associates and dealers/distributors from across the country.
The launch was done virtually by “Dia Aur Baati” fem TV actress Ms Deepika Singh with the directors of the company. Chairperson Shri Shivshankar Singhal performed the lamp lighting ceremony. After that, the folder was launched with chanting of Vedic-mantras and the divine Shankh and Ghadiyal sounds.
Ms Deepika Singh talking about the catalogue launch event said that the company is honest who fulfils the commitments without any delay. This is the reason I feel honoured to be associated with them. The new catalogue is having a great collection of colours, designs and shades. It’s amazing and being a nature lover I like its natural veneer collection the most. Its metallic series and wooden glossy are really very much attractive.
“I would also give my best wishes to the team Vrinda Mica for their hard work and dedication for bringing such a splendid collection of laminates in the catalogue. To our dealers, my message is to keep working hard as this catalogue will add value to your sales. With it your sales will increase many folds,” she added.
DISTRIBUTORS’ VIEW DURING THE LAUNCH EVENT
Quality, the collection of competent dealers/distributors and supply on time play an important role to make a product achieve heights on the path of success. Besides, the most important thing is the fulfilment of the commitment. These all come true with Vrinda Mica and their promoters. I would like to say that if anyone is buying laminate must see its folder once and then decide. Even in 0.8mm Vrinda Mica, the collection matches to 1mm catalogue with almost similar quality. - Mr NK Bihani, Maheshwari Plywood Center, Jaipur
The plus point for us in Vrinda Mica is its warehouse in Bengaluru. It helps a lot in the business with quick supply. Secondly, their commitment is perfect and no lingering on their dealings. We have a recent start still; I feel that they have very good integrity. This is very good and must have quality for long-run relationship. I have a feeling that they are the best people to deal with. -Mr Ajay Kumar Sultania, Rohini Plywood and Deco Panel, Bengaluru
I have closely watched their activity and the use of the material in laminate manufacturing; they use imported paper with German technology. With such advancement, the competitor will surely have tough competition in the market with Vrinda Mica and also the people in the South is much more quality conscious rather than pricing. Their after-sales service is excellent and they respond quickly with their on-time delivery. Rest assured they will definitely rock in the Tamil Nadu market. -Mr Rajesh Shah, Jain Plywood, Chennai
We are associated with LRB for the last 14 years and their all products are growing at a good pace. We are working with 50 to 60 dealers and the response is good from everyone. They are very excited about this launch as they are very well satisfied with the range of products. Their approach is very positive and customers oriented. Moving slow and steady they are in a very good position today. -Mr Kamal Gupta, Kamal Plywood and Timber, New Delhi
We are long associated and very happy working with them. We were selling their plywood earlier that never got any complaint. In laminate also they are very quality conscious. The catalogue is new and its collection is also excellent. The colours, designs and textures collection in Vrinda Mica 0.8 mm is like a 1mm collection. So, people are happy with it as it gives a superior range of products. -Mr Sudeep Chaudhary, Shree Shyam Ply & Decor, Siliguri
DIRECTORS IN CONVERSATION WITH THE PLY REPORTER
Q:- What is the objective of this launch?
Mr. Umesh Singhal: The folder is 0.8mm but the collection is exclusively based on the demand across the country. We have kept utmost care of the dealers’ and distributors’ likes and dislikes. On the basis of this study, we prepared a comprehensive report and accordingly introduced the range of products and their quality. The objective for this launch with Ply Reporter is to make the company policy awareness reaches them without any delay
Q:-What are the specialities of the catalogue?
Mr Umesh Singhal: First of all the dimension of the catalogue is so attractive in shape and size that brings clarity to the minds of viewers. Secondly, the design collections are excellent, as Ms Deepika Singh is saying that natural veneer collections are unique and very attractive. Besides, the metallic collection is like acrylic sheets that are also very attractive.
The marble collection Ocean Glaze is also getting a very good response from the market within a few days after reaching the catalogue. I hope the catalogue is very different from others with these collections that are the speciality of this catalogue.
Q:How do you manage your supply in the present difficult time, when raw materials prices are skyrocketing?
Mr Umesh Singhal: There is no issue in supply as the material is already in production, and we have got the stock. If we talk about Melamine, definitely there is a shortage in supply despite the price hike, but I think, that company policy plays an important role in getting support from the suppliers. For the last 20 years, we are in the business and at times there were several challenges before the industry, but we never faced any difficulty in raw material supply. I don’t think that we will have any difficulty in raw material availability and supply of goods. We will fulfil the commitment to our customers, distributors and channel partners as well as consumers on time; there is no doubt about it
The marble collection Ocean Glaze is also getting a very good response from the market within a few days after reaching the catalogue. I hope the catalogue is very different from others with these collections that are the speciality of this catalogue.
Q:What is your marketing and distribution strategy?
Mr Bhawani Shankar: We are based in the North, so there would not be any supply issue as such in the North. In the South also we have our own Go-down where the stock of all range is maintained. In the rest part of the country, we have distributors' channels that also maintain a good stock, so we don’t have any supply issue across the country. We will work on distributors channels supported with a marketing team locally that will work with them.
Q: What is your future plan for laminate?
It requires dedication, hard work and response. For the future, we are moving ahead and are making products dedicated to customers keeping in view their likes and dislikes at most priority. With increasing demand and customers’ satisfaction, our dealers and distributors will flourish with the company growth. This is our prime objective in this trade and industry with our quality offering and excellent after-sales service. In near future, we will enhance our production also.