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Advance Decorative Laminates Pvt. Ltd launched their ADVANCE PVC LAMINATE’S folder in Agra, UP and Bhilwara, Rajasthan in the month of June 2019 in association with the respective distributors of the cities RD Traders, Agra and Shivam Laminates, Bhilwara respectively.

250 DEALERs AND 40 ARCHITECTs ATTENDED THE LAUNCHING EVENT AT BHILWARA

The launching event of ADVANCE PVC laminate was organised in association with Shivam Laminates on June 15, 2019 at hotel Alaska, Bhilwara, Rajasthan in which over 250 dealers and 40 architects graces the occasion with their able presence. On the occasion Mr Rajat Salhotra from the company was also present. The programme started with the National Anthem followed by lamp lighting ceremony performed by Mr Satyanarayan Vaishnav and his sons Mr Dilkhush Vaishnav, Mr Swadesh Vaishnav along with their mentor Mr Ramgopal Sharma and Mr Rajat Salhotra, Director, Advance Decorative Laminates Pvt Ltd.

Mr Swadesh Vaishnav delivered the welcome speech and appreciated the huge presence of dealers and architects on the occasion. Addressing the august gathering Mr Dilkhush Vaishnav talked about their firm and how they lead the business of laminate distribution in association with Advance Laminate. They have now started the distribution of ADVANCE PVC laminates which was appreciated by the dealers and architects present on the occasion. They said it has totally unique range which is very different from others like sparkle range of Advance laminate is very different with best of the glitters giving a different view.

Mr Dilkhush Vaishnav said, “We ventured into laminate industry in 2011 with Shivam Laminates in Bhilwara, Rajasthan which is covering nearly 12 districts around Bhilwara with having nearly 650 dealers. We get associated with Advance Laminate one and half years before and moving ahead with their every offering. Today we have a name in the market with ADVANCE LAMINATE as it has become a big brand today. We received an overwhelming response from the company and its management.”

The dealers were overwhelmed with the hospitality and arrangement at the event during launching of ADVANCE PVC laminate folder. The dealers present on the launch event appreciated the range and said that ADVANCE PVC laminate is India's best collection in comparison to the other brand available in the market. The Sparkles are different than the others as they get shine when we flash light on it. There was a gift distribution programme also for Bhilwara dealers who had achieved the last year's target. There were 40 member achievers from Rajasthan who had attended the ADVANCE PVC LAMINATE's DUBAI event held in April 2019. They were also present on the occasion. The event concluded with entertainment programme, cocktail party and dinner which were enjoyed by everyone present there.

The perfectly versatile collection of Advance PVC laminates has 20 series and 163 never seen before designs. The series include Feel of Velvet, Super matt, Anti scratch, Rustic Glory, Mother of pearl, Metallic brush, Metallic Mirror, Wood art, High end Luxury, Twinkling Sparkles, Suave Leather etc. It gives the new height to advance laminate. Each series of ADVANCE PVC laminate have niche look that make it different from the others present in the market. Unique collection of Advance PVC laminate is manufactured by Colour core construction. The collection is not only beautiful and unique but also safe for use. It is 100 % LEAD free decorative.

150 dealers & leading architects attended the launching event at agra

The launching event at Agra was organised in association with RD Traders and Vaish Timber Traders at Hotel Taj Convention Centre, Agra on June 29, 2019. On this occasion more than 150 dealers and several leading architects and interior designers of Agra graced the occasion with their able presence. They appreciated the range of laminates and its collections and also found it very suitable for their interior purposes. The launch event started with national anthem and lamp lighting ceremony performed by Mr Ram Prakash Bansal and Mr Pankaj Bansal along with the company directors Mr Rakesh Salhotra, Mr Praveen Salhotra, Mr Subhash Kumar and Mr Rajat Salhotra.

The welcome speech was delivered by Mr Pankaj Bansal, Owner of RD Traders. Addressing the audience he cast some light on the firm's inception, its initiatives and achievements. He also said that a co - ordeal relationship with company is much important for the growth of any distributor firm. Secondly, the channel partners play an important role for the development of the entire channel as well as the industry. Advance Decorative Laminate management gave them a boost and helped to become one of the leading distributors of laminate in the region. RD Traders have a huge network of 500 dealers' strength. They are covering a wide area of market in the region covering 150 km radius surrounding to Agra. Twenty years before they ventured into laminate business and get associated as a first distributor of ADVANCE LAMINATE in Agra region.

According to Mr Pankaj Bansal ADVANCE GROUP has changed the 0.8mm market with their innovative offerings and cordial relations with channel partners and now with PVC Laminate and its unique, advanced and innovative collection of quality product they will definitely bring the change in the market. Their offerings in PVC laminate are entirely different from others in the market like their sparkle laminates is going to change the perception of interior designers and architects. The architects and interior designers’ responses were very good regarding ADVANCE PVC laminate range and its unique colour collections.

The launching event was an interactive informative entertainment programme with lot of fun and enjoyment where the dealers were spellbound with dance and music. On the occasion prise distribution was also done and the leading dealers were given gifts and accolades. The programme ended with entertainment, dinner and cocktail party.

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