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Markets crawled back to better position during March 2022 and I saw many manufacturers were breathing signs of relaxation. Here is the caution: As I say, “knowledge is the new currency”, make it a point to check Ply Reporter’s mailers, magazines and watch our practical knowledge packed webinars to keep your company and retail counter alert and market-ready. Same message is for Sales Professionals.
In 2023, I can see ‘stiff competition’ in almost every product category. Plywood segment will ask for more of calibrated plywood and shuttering plywood. Decorative wood veneers will further be led by Natural teak and dyed veneers. After a long gap of 4 years, non-folder laminates will spread its wings and grow. The PVC louvers quality is deteriorating with price fight and will continue to be more intense. Wooden flooring should do great in ‘23 and the same growth can be seen in Roof & Ceiling products.
WPC board and Door market will register better pick up. With entry of big paint companies in Adhesive segment, D1, D3 and Marine based glue new offerings will further heat up the market. The ACP sector will perform better in ‘23 but the focus of companies will be tested. MDF and Particle boards too will grow at same pace but margins might shrink significantly. Showroom owners have to adopt more professionalism and organised work culture while online players are getting more aggressive with time. PVC laminate need to be pushed to tier 3 cities and beyond for expanding the growth horizon!
Pragat Dvivedi
Founder Editor
Mail to “dpragat@gmail.com”, ( M) 9310612991