GreenTouch new collection 2023-2024 from the house of Greenlam, was launched on the 19th of February’ 2023 at Grand Hyatt, Goa, among the esteemed Channel Partners from across India. The event was organized for a span of 4 days which included engagement activities followed by grand launch of the GreenTouch new collection.
Based on the Signature Art of India theme – The Collection has been emphasized keeping in view the various folk arts of Indian Culture.
The new collection was launched by introducing 53 new SKUs & 2 new Texture making the collections more exemplary in its 0.8mm laminate category.
The two new textures were Embark & Krysta.
Embark: A woodgrain texture with a combination of half crowns & straight grains with a subtle balance of matt & gloss grains creating a 3D effect which flow to create a unique pattern. The texture overall has half crowns that are evenly spaced across length. The Embark collection of laminates enables to achieve a comfortable looking space creating an appearance with best of both worlds.
Krysta: A natural stoned texture that simulates the surface and feel of a ceramic tile.
It has more traction when compared to a regular stone texture .It has a beautiful married proportions of stone & gloss. Decors of the Krysta texture achieve perfect modern look.
The new collection also included the following designs which would surely enhance the interiors of your home.
Design No. 1585 AZARA MARBLE : A classical marble of the modern era, Azara marble is smooth marble that is very lively and has tones of Lively grey-and-brown shades that give the natural stone depth. This is a great stone design suitable for not only worktops, furniture, cabinets and vanity. It is great for paneling also.
Design No. 1584 TANARA MARBLE: Tanara Marble is a design that is inspired by the quartzite. With its vivid vein structure, it is a super alternative for Marbles. Its soft amber-beige color with slight translucency creates an elegant image. It reflects a combination of both originality and modernity.
Design No. 1586 GREY VENETO: Grey Veneto is a marble from variety from that is inspired by the Natural Stone from Spain that captivates the eye with its elegant, veins. These fine,quartz veins give the decor visual depth. Despite the size of the individual elements, the layout is very balanced & has multifaceted nuances of color.
Design No. 1583 GREY CLOUD: This large-format marble stone with an oversized layout looks almost expressionistic and shows the impressive diversity and beauty of nature. In this stone, modernity meets creativity. Whether mirrored or in original size, it feels unique. The decor can be used to set impressive accents in living spaces, especially in combination with dark woods, which act as a strong contrast.
Design No. 1542 ASTAR DARK: The naturalness of fabric inspires Astar. Minimalist colour nuances and an unobtrusive fabric décor that is suitable for both the urban lifestyle and relaxed living can be used for furniture, wardrobes, cabinetry, vanity.
Design No. 1541 ASTAR LIGHT : The naturalness of fabric inspires Astar . Minimalist colour nuances and an unobtrusive fabric décor that is suitable for both the urban lifestyle and relaxed living can be used for furniture, wardrobes, cabinets, vanity etc.
Design No. 1879 BURR OAK : Burr oak has full flowers but very subtle in nature and straight Oak grains. The design has a defined character that is elegant and 3-dimensional .The flowers merge beautifully with the structure of the wood grain becomes more a part of the background. The décor is ideal for application in combination with all kinds of colorations & stones.
Design No. 1805 VERSATILE WOOD: As the name suggests, Versatile wood is a straight grain teak woodgrain that is that is characterized by fine stripes .Its straight grown dark stripes, which are typical character of teak, forms an especially balanced variety, the warm tone goes well with all kind of interiors & is apt for paneling, furniture, tabletops & vanity where large span of other materials are used in the interiors.
Design No. 1881 SERENA WALNUT: Serena Walnut is a walnut with full crowns and a bold structure. Its grains are deep & the design has a rich color. The décor is ideal for furniture This decor corresponds to the classic with its whole flowers, its black pores and the very dark to black final growth rings. The developers deliberately kept its surface a little rougher. This gives it a distinctiveness and variance and sets it apart from other decors of its kind. Its available in 2 colorations the other one being Serena Walnut Brown.
Design No. 1882 SERENA WALNUT BROWN: Serena Walnut Brown is a walnut with full crowns and a bold structure. Its grains are deep & the design has a rich color. The décor is ideal for furniture This decor corresponds to the classic with its whole flowers, its black pores and the very dark to black final growth rings. The developers deliberately kept its surface a little rougher. This gives it a distinctiveness and variance and sets it apart from other decors of its kind.
Design No. 1883 EXOTIC WOOD: Exotic wood is an exotic design that will make heads turn. It is in alignment with the latest trend of large-scale woods that are not only natural but also bold.
Design No. 1884 MANGO WOOD: This décor is characterized by its raw woodgrain and additionally has an extremely larger than life at the same time. Vivid discolourations and the distinctive structures give this allover décor a very decorative character.
Design No. 1807 TWIG WOOD: Again a big structure design Twig wood is a very multi-functional decor. Its quiet dramatic. It is inspired from a wild and versatile raw material but has a metallic effect. The mirroring and reflections in the decor and the colorations create environmental influences that emphasize its vivid structures. This decor is an all- over decor. It’s best used in quiet surroundings, in combination with simple elements or solid colors that will overall create an impeccable effect.
Design No. 1880 MONTANA OAK: This decor is inspired from harmonious nature, has knots, full crowns & mild cracks in the design & creates a balanced oak look . It’s inspired from real wood. The overall effect of this décor is very pleasing that looks simple and noble. This is one of the best suitable oak decor for the furniture .
Serena Walnut is a walnut with full crowns and a bold structure. Its grains are deep & the design has a rich color. The décor is ideal for furniture This decor corresponds to the classic with its whole flowers, its black pores and the very dark to black final growth rings.
Design No. 1806 DATOS WALNUT : Datos Walnut is a décor with very structured grain with effective pigments that run as a highlighter vein or knots. This unique look is created by the special emphasis on natural structures, such as stone veins or knot inclusions, with a metallic like effect. Datos, Its special look is created by the interplay of such effects. This rustic design combines two exciting trends, and is great as a furniture decor in an even more rustic form.
Design No. 1804 TUSCANO: A warm medium toned woodgrain with a beautiful flow of grains & a color that is like mix of a natural light brown with an over all grey tones has small knots & crowns that make it look utmost natural. The hues are highly sophisticated, clean & makes it an ideal décor for all official & residential use.
It was an overwhelming journey for the dealers to embrace the new collection in this launch event. They complimented Greenlam team for introducing such innovative designs and also confirmed that this collection in the 0.8mm category market will surely make its stand.