CenturyPly, one of the largest sellers of plywood, decorative laminates and veneers in India, recently launched yet another exclusive laminate and reconstituted wood veneer boutique. After the success of Century Arena in Delhi and Mumbai, CenturyPly launched its flagship store in Kolkata’s Ganesh Chandra Avenue – a leading building material hub in eastern India. Playing the dual role of a store and an experience centre, Century Arena aims to provide a holistic vista of the decorative product portfolio of the brand. The store is a one-stop solution designed for all kinds of laminates and reconstituted wood veneer requirements of contemporary consumers. The flagship boutique laminate and reconstituted veneer store will house the entire 1mm range of Century laminates and veneers in Senzura Styles and reconstituted wood veneers. Commenting on the launch, Shankho Chowdhury, President, Decoratives Division, CenturyPly said, “With our extensive range, comes the challenge of selection where our experience centres, Century Arena, are helping them with application-based display and fullsheet perspective of the design. Century Arena not only gives a complete perspective of the designs but also offers our customers flexibility to permute and combine different designs and make decisions based on their decor preferences.” Spread across 1,200 sqft, Century Arena caters to showcase an immersive experience featuring full sheets of
The laminate and reconstituted veneer boutique will house the entire 1mm range of Century laminates and veneers in Senzura Styles and reconstituted wood veneers.
the entire range. With the entire collection and display of full sheets of laminates and reconstituted wood veneer and a handpicked range of polished reconstituted wood veneers, the experience centre will offer a better perspective to its consumers to choose from an array of offering for their interiors. Additionally, the store will also offer a one-of-akind experience for all interior designers and architects, and is also expected to open up new ideas and build new inspirations.
The newly opened Century Arena also hosts an exclusive section dedicated to kitchen application, where customers can choose from a wide selection of combinations of shutters from the Lucida and Silk Tuff range of Century laminates which are best suited for kitchens. The application provides shutter combinations that allow customers to see life-size options, thereby helping them make a decision instantly.
Laminates and reconstituted wood veneers are two very important products in the decorative industry which has diverse trends and patterns. With novelties in decoratives emerging day-by-day, consumer preferences have become more flamboyant, where utmost care is taken to just decide on the design, colour, texture, etc of decorative surface materials. Consumers prefer to experience, compare combinations, and check product quality and services offered by the brands before investing.
The store also has a dedicated section that features current trends in the laminate industry, such as solids with wood grains, stones, etc. The section will aid customers in checking out non-conventional combinations and exploring more from the Century laminates range. Thus, the Kolkata Century Arena further aims at venturing into innovative solutions to keep up with the industry demands. Additionally, this will also facilitate the brand to maintain a sustainable consumer base in Kolkata.
CenturyPly further envisions expanding to other locations with a similar format and providing an opportunity for customers to experience its decorative range of products.