Pidilite has introduced made-in-India PU hot melt adhesive in association with Jowat, targeting the rising furniture, packaging, automotive, door, and window industries. The product will be manufactured in Pidilite’s state-of-the-art manufacturing facility in Vapi, Gujarat. The adhesive will be sold under the brand name "Fevicol Jowat," company officials revealed. This will enable us to serve clients in high-growth segments such as furniture, packaging, automotive, and textiles, among others, where specialized adhesives are used," said Mr Sudhanshu Vats, Deputy Managing Director at Pidilite Industries.
"We will be offering Jowat products made in India by the next quarter. For that, we have set up a state-ofthe-art factory in Vapi, Gujarat, to give the customers a faster response and better economy. In the last five years, we have tied up with several companies to fulfill the requirements of customers with the perfect solution for them. The association with Jowat is also one of them and started in 2018. "Their earlier distribution tieup has been converted into manufacturing using their technology," said Mr Bharath Rao, Chief of Industrial Sales And Marketing, Pidilite Industries Ltd.
Pidilite has been exclusively handling sales and distribution of the entire range of Jowat adhesives in India and other neighboring countries, including Sri Lanka, Bangladesh, and Nepal, since 2018, Pidilite added. "Innovation in both technology and R&D is pivotal as we continue to deliver outstanding service to our customers. Jowat has pioneered the development of several highend adhesive products and has constantly undertaken development work at the cutting edge of adhesive technology. With this Indian manufacturing facility, both the companies will closely work to serve and offer the best solutions and products to the customers," said Mr Klaus Kullmann, MD, Jowat SE.
The company reported its third quarter earnings. Its profit fell over 14 percent to Rs 307.7 crore against Rs 359.2 crore in the same quarter last year. However, the company's revenue jumped over 5 percent to Rs 2,997.6 crore against Rs 2,850.7 crore in the same quarter last year.