Greenply, Greenpanel, Alstone has partnered with IPL teams
IPL cricket tournament has been becoming a successful sports event in India, which has been gaining its craze among people of every age category. Sensing its charm, the Indian Wood and Decorative Panel brands are also keen to get its benefit of reaching out its customers' pull, brand positioning and gaining trust among their target audience. The companies feel that it helps to strengthen the brand's position in the market by creating a connection with customers and developing a sense of trust and loyalty.
This year, Greenpanel Industries became the principal partner of the Indian Premier League's franchise team Delhi Capitals for 3 years. Speaking about the partnership, Mr. Shobhan Mittal - MD & CEO Greenpanel Industries Ltd. said “We are a young company and want to associate ourselves with the youth and young home buyers. Greenpanel is at the initial stage of its brand journey and therefore this association will help the brand to establish itself in the consumers’ mindset."
Leading Plywood brand, Greenply has continued its partnership with Lucknow SuperGiants (LSG). Following the extension, Greenply has been named the principal sponsor of LSG for the IPL 2023. Mr Manoj Tulsian, Joint Managing Director & CEO, Greenply Industries Ltd said, “Uttar Pradesh is a key market for us, and we hope this association creates a significant positive impact amongst our target consumers. India is a cricket frenzy nation, and this partnership will help us to build a high brand recall and reach amongst our target audience.” Greenply had been associated with Kolkata Knight Riders previously.
ACP brand, Alstone has partnered with Royale Challengers Bangalore (RCB) as official partner, becoming the first cladding brand in IPL sponsorship league. Mr. Sumit Gupta, MD, Alstone ACP is very much excited with this tie up, which helps the brand pull among consumers. Stylam, a decorative laminates brand, was also associated with the Punjab IPL team in 2020.