~ Greenply Will Be Showcasing Its Brand Association with The Film, Highlighting Its Commitment to Constantly Innovating Advertising Endeavors ~
National, December 4, 2024: Greenply Industries, India’s leading brand in the plywood and interior infrastructure sector, announces its association with the biggest release of the year, Pushpa 2: The Rule, set to release worldwide on December 5, 2024.
As the sequel to the iconic film Pushpa: The Rise, the Allu Arjun-starrer has already created massive buzz. Leveraging the film’s widespread appeal, Greenply, renowned for its cutting-edge solutions and forward-thinking marketing, sees this collaboration as a unique opportunity to connect with its audiences through their shared love for larger-than-life narratives that entertain millions of Indian viewers.
Speaking about the partnership, Mr. Sanidhya Mittal, Joint Managing Director, Greenply Industries, said, "At Greenply, we believe in pushing the boundaries of creativity and innovation to connect with our consumers. Collaborating with a major phenomenon in Indian cinema like Pushpa 2: The Rule, enables us to showcase our brand through an exciting and impactful medium, merging brand association with high quality entertainment."
Sharing his thoughts on the strategy Mr. Cherry, CEO, Mythri Movie Makers added, “Partnering with Greenply as our Interior Excellence Partner has been a remarkable journey. Their innovative approach and meticulous attention to detail have significantly enriched the film's environment. This collaboration stands as a testament to what can be achieved when passion and creativity unite, resulting in a cinematic experience that resonates deeply with audiences.”,
This strategic association is part of Greenply’s larger vision to create immersive brand experiences. Adding to the excitement, Greenply has launched a series of engaging campaigns around the association, including exclusive social media contests and engaging digital content pieces to increase engagement among new audiences and strengthen its position as a leader in the interior solutions space.
This initiative is a testament to the brand’s commitment to creativity, innovation and audience engagement. With Pushpa 2: The Rule poised to dominate conversations across entertainment Greenply Industries, is ready to cement its place in popular culture one story—and one space—at a time.
About Greenply Industries:
Greenply Industries Limited (GIL), has a leadership position in the plywood industry with four state–of–the–art manufacturing facilities spread across the country. The Company provides world-class interior products for the domestic and global markets including Plywood, MDF, Block board, Flush doors, Decorative Veneers and PVC products. The company has a widespread presence in over 1100 cities, towns, and villages across 27 states and 6 union territories, serviced through a well-entrenched distribution network of more than 2,300 dealers and authorized stockists, a retail network exceeding 6,000 and more than 50 physical and virtual branches pan-India. Greenply pushed the bar of our innovation to pioneer India’s first-of-its-kind E-Zero plywood range in FY21. The Company added another feather to its cap by publishing its first sustainability report for FY22, the first of its kind in the wood panel industry. Greenply has been conferred with Great Place to Work third year in a row (2020, 2021, 2022) for its contribution to building a High-Trust and High-Performance Culture in the organization.