Greenply has been strategically investing in its brand and diversifying into MDF and hardware. Now, with these investments largely complete, the company is refocusing on its core plywood business. This renewed focus, combined with improved internal processes and automation, positions Greenply for double-digit volume growth in FY26.
Mr Manoj Tulsian, Joint Managing Director and CEO of Greenply Industries said, “We have worked internally on a few things, a few places we have taken price correction also so the margin looks like it will go back into the double digit.”
Adding to the positive outlook, Greenply anticipates a stabilisation or even a decline in timber prices. This shift, coupled with internal efficiency improvements and recent price corrections, is expected to significantly boost profit margins in the plywood segment.
To strengthen its brand presence, Greenply has boosted its advertising and promotion (A&P) spends. In the last three years, spending has climbed from roughly 3% of total sales to around 4.5-4.6%. Greenply has been ingeniously investing in its brand by expanding its MDF and hardware range. Now, with these investments largely complete, the company is refocusing on its core plywood business. This renewed focus, combined with improved internal processes and automation, positions Greenply for double-digit volume growth in FY26.