The event marked a representation of diverse cultural essence of the country—from the vibrant colors of Rajasthan to the serene whites of Kerala. This unique cultural showcase beautifully aligned with the theme of the newly launched GreenTouch Collection.
In a vibrant celebration of Indian heritage and design excellence, Greenlam recently unveiled its refreshed GreenTouch 0.8 mm Collection in Thailand, leaving an indelible mark on the global design community. The event brought together key channel partners of Greenlam from across the country and was an immersive experience that went far beyond a typical product launch.
Held with much grandeur, the launch was steeped in the rich cultural ethos of India. The event represented diverse cultural essence of the country—from the vibrant colors of Rajasthan to the serene whites of Kerala. This unique cultural showcase beautifully aligned with the theme of the newly launched GreenTouch Collection, which is intricately inspired by the artistic heritage and design traditions of India.
This launch wasn’t just about design—it was about storytelling. It marked a crucial milestone in Greenlam’s international journey, reaffirming its commitment to bringing India’s timeless artistry to contemporary surfaces worldwide.
New Collection- This collection marks a thoughtful evolution, introducing four new textures and the Caneera Collection:
- Salto Texture: Woodgrain Texture, contemporary which is away from traditional woodgrain patterns making it captivating and effective visual impact.
- Sintra Texture: Texture ideal for vertical application, inspired by vertical line pattern of thin and broader stripes, giving depth and a character to the interior space.
- Tweed Texture: Inspired by herringbone weaving pattern enhanced with a gloss brush effect.
- Columbus Texture: 3D strip patterns with gloss finish, offered in Stones, Marbles & Woodgrains.
Caneera Collection- Designs inspired by traditional wicker patterns in Suede finish. These wicker or rattan design are hot trends, Greenlam launched these in 0.8 mm category for the first time in India.
The new decors are a result of deep research, innovation, and a reverence for tradition—designed to resonate with contractors, designers, and homeowners resonate with contractors, designers, and homeowners seeking more than just surface beauty. They are a bold fusion of craft and modernity, offering a visual and tactile experience like never before.
With its growing global footprint and a collection that tells stories rooted in culture, Greenlam continues to lead the way in laminates and surface design, reminding the world that design is most powerful when it’s personal.
GreenTouch isn’t just a laminate—it’s a cultural canvas.