After a long gap, the swing in favour of genuine water proof plywood demand was witnessed throughout the year 2017. In a slowly changing scenario in developed market of metro cities, the waterproof plywood demand witnessed a growth after a deep dent from clutches of duplicate water proof plywood impact. The duplicate material sellers in key metros now face resistance from specifiers, contractors and buyers who have begun asking for guarantee card for genuine waterproof plywood. Increasing awareness about good brands and their availability is steadily helping to identify genuine waterproof plywood suppliers.
The strong action and punishment provisions to stop the use of agriculture grade urea in industries also forced many producers to increase the production of phenolic products. At the same time stable phenol prices helped the PF plywood prices at affordable levels thus helping its market to grow. Year 2017 saw an increased willingness among retailers to sell Genuine PF plywood instead of dipping grade because of rise in Self brand culture among retailers. The rise in competition among metro cities is a big reason where sellers have started educating customers about original water proof plywood with 710 mark.
According to Ply Reporter’s survey on ‘IS: 710 Grade Material Genuinity & Demand’ during last 3 consecutive years in differentm states’ the change in preference for genuine material increased multifolds. According to estimates made on the basis of data obtained from 12 metros including second rank metros, there was a 20 percent increase in demand for genuine water proof materials compared to the figures obtained two years back.
Mumbai, Hyderabad, Chennai, Bangalore were the top four who have witnessed a sharp rise in demand of guaranteed material followed by Delhi, Kolkata, Vijayawada, Coimbatore, Pune and Jaipur. Bhubaneswar and Surat are the two cities that closely followed these places. The increase in awareness among consumers has led the onus on architects who have now begun asking for genuine product preferred with guarantee card.
The slow yet steady rise in demand for genuine material is a good sign and good dealers of the above cities are confident that Genuine PF will have a better share in coming years. Cities like Indore, Varanasi, Patna, Ranchi, Jodhpur are the fast-emerging cities who are following the trends of the above-mentioned cities for waterproof plywood. In 2017, Manufacturers realization became stronger that ‘offering of Genuine Marine Grade Plywood will certainly help them to fight competition with brands after GST’. Since genuine Marine Ply market is largely hold by branded and organized sector, the post GST era will open new avenues for those companies who are prepared to be called as organized manufacturers.