Dreamlam Laminates, a unit of SKS Group (Shri Krishna & Sons Group) celebrated their more than expected success and achievements within 3 months of their launch considering in the region of Delhi NCR and Try City in Punjab. To celebrate this achievement they organised a success party on January 24, 2018 at Heritage Grand in New Delhi. During the celebration over 350 leading dealers/distributors and eminent persons of wood panel industry were present. Addressing the audience Mr Mukesh Goel, the owner of the Group appreciated their dealers and said, “We have achieved an unexpected success with the able support of our dealers. Before coming into the market we have imbibed one mantra within us that ‘WE CAN DO’; and we did it! Our dealers have made ‘Dreamlam’ a successful brand in the region. I would like to thank our dealers for their enthusiasm and overwhelmed support to achieve this success. They are our real heroes.”
The dealers/distributors present on the occasion also expressed their happiness for being associated with ‘Dreamlam’ and extended their support further to achieve next targeted goal within the stipulated time. In the line of achieving to larger goal to cater pan India as a long terms strategy within a year they have targeted to sell 2.5 lakh sheet per month and achieve this target in the next three months.
They had introduced 0.8 mm and 1 mm range of laminates with more than 300 designs along with 25 natural exclusive soft textures three months before. The company currently sells 1.2 lakh sheets per month just in NCR and some parts Northern region. They have spread their network quickly and have finalised more than 54 dealers/distributors in the Northern region for their laminates range.
They are well planned to offer quality solutions and services pan India by the end of the year 2018. Currently they have focused to cater Northern parts like Haryana, Punjab, Himachal, Rajasthan, and Western UP. And to cater South India they have focused to Bangalore as a centre. Talking about the achievement and the plan to success their dream the young and enthusiastic Mr. Mukesh Goel, owner of Deramlam Laminates said, “We had launched laminate in 0.8 mm and 1mm probably three months before and within three months we have achieved success which is more than our expectations. Actually we were in laminate business for over 15 years and our well networked business and industry people motivated us to come up with our own brand. Till date we have appointed several distributors mainly in Delhi NCR region and some in cities like Jodhpur, Bikaner, etc in Western states and Panchkula in Haryana.”
He added further and said, “Our marketing team is doing their job effectively in Delhi NCR, Haryana, Punjab, UP, many Western states. We have come up in the industry with India’s largest folder of laminates having more than 300 colours textures. We have aimed to cater pan India and sell 2.5 lakh sheets every month. We are already in Northern part of the country with our range of products and by the end of the year we have target to cater pan India. Our distributor points are also showroom owners and the product is already on their display.”
The event for success celebration ended with dinner and before that there was full of entertainment programme and lucky draw prise distribution programme in which over 30 dealers/distributors won their gifts and presents which included refrigerator, washing machines, LED, etc.