Indian Decorative laminate industry is back with a bang in every way. The laminate companies have introduced more than 100s of new edition of laminate shade cards during 6 months after covid lockdown during 2020. The opinions taking rounds that post covid people will be switching to digital pdfs is not practically visible in markets. Instead the speed of printed forms has witnessed a bigger surge. During lockdown period, experts opined that printed catalogue will not go long, and the selection of laminate would shift digitally because custom
During April-May-June, Ply Reporter’s conducted webinar with two dozen laminate companies and interacted with hundreds of manufacturing companies, dealers and designers where few of them indicated ‘they are working tirelessly to shift presentation digitally, but after June, once the market demand began gaining momentum, there has been a shower of new printed catalogue’s in market. The companies, whose catalogues is over 6 to 8 months old, have aggressively started working for new catalogue.
Although, the number of new catalogues were reported drop this year because laminate market normal receive 200 new sample folders in every 6 months including in all categories such as 1 mm, 0.92 mm and 0.8 mm
To bring new catalogue, producers and their design team visit to Press Molds makers, Décor Paper Suppliers in China and other places. But travel restrictions and slow movement of cargos from abroad, there are enormous delays and difficulty in new selection thus postponing the new launches, reported by various industries. Many laminate producers have delayed their new catalogue plans hence after March2021, the laminate market may see another round of fresh new folders wave.
It is known that Folder is main reference set for laminate selection and sales in retail markets. Approximately 1000 laminate catalogues float in India market in different thickness categories for design range in HPL segment. The new launches and information on feature of some exciting catalogue, you must find in ‘Ply Reporter’s “Folders of the Month” Column every month.