NewMika Laminates, from the house of Greenlam Industries Ltd. has launched the much awaited NewMika 1 mm collection 2021- 2023. Designed after an in-depth study of the latest global trends and the forecasted color palettes, NewMika has introduced 75 new decors and 4 new textures.
To introduce the new collection, NewMika held launches in 2 phases, first phase was with primary channel partners and the second with the retail channel partners along with the distribution of the latest NewMika shade cards for the 2021-2023 collection, this distribution was supported by a branding and visibility drive.
The new shade card that has been developed by NewMika for the 2021-2023 collection has received a very positive response from the market.It’s bold design, large size and digital integration like unique QR codes for all decors that provide full sheet view and application images for all decors, has been appreciated by architects, interior designers and channel partners.
NewMika- Virtual Launch of 2021-2023 Collection
NewMika Laminates, from the house of Greenlam Industries Ltd. launched the new 2021-2023 collection of NewMika 1mm laminates virtually with their Channel Partners. During the launch event the company officials unveiled the new edition of the shade card and introduced the new collection to the partners.
The shade card introduces 75 new decors along with 4 textures- Brisk, Chamfered Wood, Raso and Rocka which were showcased and discussed in detail. Greenlam Industries Managing Director and CEO, Mr. Saurabh Mittal joined the session to address the partners.
The launch event also included an insightful and enlightening session by Swami Sukhabodhananda, globally renowned spiritual leader, who spoke to the audience about how to maintain a positive outlook in life and overcome adversities. The launch had over 200 channel partners who joined from across the country. The collection has been immensely well received, with all partners appreciating the bold and contemporary new decors and textures. The partners also thoroughly enjoyed the launch event and the special session conducted by Swami Sukhabodhananda.
NewMika Launch at Jim Corbett with Retail Partners
A 2- day event for the launch of NewMika 2021- 2023 collection, for the retail partners was held at The Riverview retreat, Jim Corbett. Among the attendees Retail Partners from Uttar Pradesh, Uttarakhand and Delhi NCR were present. The trip was enjoyed by over 60 retail partners.
During the launch event they introduced the new collection to the retail partners and unveiled the new 2021-2023 edition shade card. All 75 new decors and 4 new Textures- Brisk, Chamfered Wood, Raso and Rocka were showcased and discussed in detail with them. Mr. Sumeet Gupta, Country Sales Head, NewMika Laminate and Allied Business spearheaded the launch event and interacted with all the retail partners.
Mr. Rohtash Paliwal, R.S Timber Traders, New Delhi: “NewMika has always been a brand with bold and trendy designs and their new collection lives up to that. The 75 new decors have a very international feel to them and are in line with foreign trends. The decors offered in Matt and Gloss have always been a favorite of mine. The new Shade card is also a fantastic addition, especially the QR codes created for each and every décor. It allows our customers to view the full sheet view of the décor and application images as well. We are happy to be in business with NewMika and are excited about the future”
Mr. Rajesh Khanna, Khanna Enterprises, Bareilly: “The NewMika 2021-2023 collection has some fantastic new additions, such as the 4 new textures that have been introduced. The highlight from the new collection for me is the Rocka texture and the new decors that are offered in the Hybrid Novel Gloss category. The latest shade card is a great tool for us as well, its large size and large samples are very useful for customers to make their decision. The launch event conducted in Jim Corbett was a great experience and I look forward to keep working with NewMika and their team in the future.
NewMika Launch in Chennai with Retail Partners
NewMika Laminates conducted a dinner with retail partners of Chennai at GRT Grand, Chennai for the launch of the 2021-23 laminates collection.
After the friendly interaction, the 75 new decors and 4 Textures- Brisk, Chamfered Wood Raso and Rocka were showcased and discussed in detail. The event was organized by the Chennai branch team withover 40 retail partners from Chennai joining the launch event along with the distributor of Chennai, Mr. Suresh of Shri Nidhi Ply and Doors.
Mr. Sumeet Gupta, Country Sales Head, NewMika Laminate and Allied Business joined the session and welcomed all the retail partners and launched the new collection
NewMika Distributor, Mr. Suresh from Shri Nidhi Ply and Doors, Chennai: “The Launch event was a big success. 40 key dealers of Chennai joined us and the post event reception has been tremendous! During the event we launched our exclusive NewMika full sheet showroom where our retail partners can bring their architects, interior designers and customers to experience and view the complete NewMika collection.We also got an opportunity to re-launch our annual scheme, contributions of the retail partners have already started to increase.”