After the rise of HD+MR grade MDF in markets, there are signs of renewed upswing in genuine water proof plywood materials. The Ply Reporter observing, a renewed push to sell calibrated Water Proof Plywood at retail counters in different markets specially after Sanik ply’ push from Century ply group. The retailers are offering high quality genuine water proof plywood and they are not much willing to offer fake IS 710 stamped MR grade plywood to their customers.
So far, Indian markets hardly sells one fifth of water proof plywood but the top retail counters in most of the metros have increased their push for quality water proof Plywood’s. Key counters are of view that if a retail counter is to grow, its waterproof plywood that will make them stay on front. A Hyderabad based retailer says that the customers have become more enthusiastic about the quality of products now, and they are asking about quality certificates, brands, etc, they also search the credibility of brands on internet, hence he now hesitant to offer fake water proof plywood.
With rise of social media impacts and consumer awareness, there has been spurt in voices of complaints for spurious materials. Off late many customers reached to Consumer court, when they find complain in materials after use. With evident rise of good brands in plywood markets, wholesale and retailers too have begun opting for genuine PF products offered by branded segment, that is helping the upward swing in water proof plywood category. Although the manufacturers of lower product grade may not agree to this as there buyer class is still string with past practices.
Market also reports that the brands like Centuryply, Green Ply, Austin, Trojan, Archid, Sainik, Greenpanel, Duro, Saburi etc have registered a decent growth in demand of their mid-priced Water Proof Materials, as well as MR segment and they are expanding their capacity in this segment. Other emerging Plywood brands have also posted a growth in its Water Proof Plywood categories.