The Indian Decorative veneer industry has observed a shift in consumer preferences for recon veneer; as a result, the market has seen rising demand as high end premium quality recon veneer consumption in interior décor industries. With this change in market dynamics has become interesting for retailers, interior designers and architects. The retailers say that it is gaining charm due to its high-quality offerings. “Recon is here to stay.
Recon Veneer, market calls it, Reconstitute veneer or Hybrid veneer or Engineered veneer. It is a kind of flitch, created with innovation by treating wood into different patterns and colors. It is also a replacement of natural veneers. Earlier, it was considered as an economical veneer, and it is sliced in straight line and crown cut but its fate has turned into premium categories veneers. “The producers of Recon have adapted to new trends. They are producing different grain structure like Planked look etc besides the normal Crown and Quarter grain structure”, says Mr. Bharat Sheth, a veneer expert.
The recon veneer’s volume have increased steadily and this trend will remain. One of the main reasons is that most of the top designers have accepted Recon veneers. They are used extensively for big projects including 5-star hotels”, adds Mr. Bharat Sheth.The market says that these veneers are equivalent or above in price to natural veneer because they are presented as premium products.
Indian brands are offering the dyeing range in the recon veneer category too. Another reason for the growing demand for reconstituted veneer, according to veneer experts, is the high price and scarcity of natural veneer. Mr Sheth informs that availability of natural veneers has got limited in species like White Oak and Walnut.Veneer producers are offering innovative designs in this category, which was not done earlier, this is also one of the reasons for the rising interest of users in recon veneer. The trend of grey is more popular. It is noted that recon veneer has been considered as an economical veneer category but the recent trend has changed the concept of offering recon veneer.The international brands in this category such as TABU, ALPI, IPIR etc. have been offering innovative veneer ranges in the recon category. These brands are reported to work hard on different projects through architects, which are helping to increase awareness among the users. Seeing this trend among decorative veneer brands, players are adding new ranges to their product baskets.