Innovation in the manufacturing process and excellence in services define Greenply Industries Limited as a brand. As the largest plywood manufacturing company in India, Greenply has managed to gain the trust and confidence of countless consumers across the nation. The journey that it had started, over three decades ago, has flourished into one of the most successful ventures known to the plywood manufacturing industry. But excellence in the manufacturing process isn’t the only reason why Greenply enjoys such popularity.
The real secret to Greenply’s achievements lies in the bond that the company shares with its trade partners. With their help, the brand has set new milestones for itself, and expanded its horizon of aspirations. Today, it is a symbol of trust, a promise of quality. Four years ago, Greenply had created the Green Ace Clubs, to celebrate the bond that the brand shares with its trade partners, and to thank them for their support and contribution. Categorised as Jade, Onyx, Emerald and Diamond, the Ace clubs acknowledge Greenply’s growing network of dealers and sub-dealers, and reward them for their services. These four categories have been designed to recognise the efforts of four different tiers of trade partners.
This year, the Ace Onyx and the Ace Jade clubs had decided to take 300 of its members on a trip to Thailand. While the associates of the Ace Onyx Club enjoyed a 3-day holiday in Pattaya, the members of the latter were taken to Bangkok, as well. They checked in at the DusitThani Hotel and the Amari Hotel, before going out for a tour of the two cities. From a visit to Ripley’s Believe It Or Not Museum, to an excursion to the NongNooch village, the itinerary designed for the club members wasas unique, as it was interesting. After an exhilarating day of shopping and sight-seeing, the partners were served authentic Indian lunch at Baan Sukhawadee, and taken on a marine and safari trip. The main attraction of the holiday was the Gala Night, where the trade partners were personally acknowledged and thanked for their performance, with awards and a cocktail dinner.
Mr Rajesh Mittal, Managing Director of Greenply Industries Limited, addressed the trade partners personally, and spoke about his plans for the brand’s success in the years to come. He congratulated the club members for their outstanding achievements, and wished them all the very best for the financial year ahead.
“At Greenply, we believe that no goal is toofar away when you set your mind to it. Our success so far has been phenomenal. It’s time to evaluate our performance and set a new target. Remember, my friends, you are your sole competition.”, said Rajesh Mittal, while delivering his speech to the gathered guests.
When asked to share his experience, a member of the Ace Onyx Club remarked, “Working with Greenply has always been a pleasurable experience. It knows how to conduct business, and treat its partners.”
A member of the Ace Jade Club, extended his heartfelt gratitude to Greenply, for organising an eventful holiday. “Greenply doesn’t believe in all work and no play. That is why it is so different from other brands, and so very successful.” He added.
With more than 53 branches and over 5000 trade partners across India, Greenply enjoys the largest market share in the industry. It takes pride in being the biggest manufacturer of plywood, blockboards, veneers and doors, to date. With the support of its partners, Greenply is destined to rise beyond expectations, and leave behind an evergreen mark.