Expanding its existing product portfolio, Duroply has entered into the MDF/HDF category with the launching of DURO HDMMR on 9th September, its first offering under this category. As per the company announcement, the product is intended to cater to the domestic market as of now.
The product is claimed to have a high Density, calibrated core with heat-treated construction which helps resist warping, moisture damage, and pests while retaining shape, screws, and finishApplication. The product has been built for heavy daily-use environments like modular kitchens and interior woodwork. This launch has catapulted the brand beyond traditional plywood into high-performance engineered wood panels.
The Company has adopted an asset-light business model, without any investment in manufacturing infrastructure. Developed to address the growing demand for high-performance wood panel solutions, DURO HDMMR™ is a product designed for applications requiring strength, stability, durability and a highquality finish.
Duroply focuses on customer- centric innovation to enhance the durability of customers' home and office interiors. It offers a wide range of plywood, block boards, doors, and decorative veneers, with industryfirst features like a Lifetime Guarantee on most of its product range and the io-teet 'Duro Plus' range.
[Published in Ply Reporter's September 2026 Print Issue]