Five-day event showcasing over 500 varieties of Veneer at Century Arena, New Delhi
CenturyPly, India’s largest seller of Plywood and Decorative Laminates and Veneers in India has inaugurated ‘CenturyVeneersUtsav’, the largest event in the world of Natural Veneers at Century Arena in Kirtinagar, New Delhi. Century Arena, which is CenturyPly’s exclusive Veneer boutique in Delhi with the largest collection of Natural Veneers showcased the single largest Veneer display in the country from 17th December to 21st December 2021.
CenturyPly being a consumer-oriented brand has always focused on consumer choices and convenience and thus by inaugurating this carnival of Natural Veneers, the brand aims to provide an overall view of its Veneer collection, catering to consumer’s choice of design, colour, texture of decorative materials for their interior space. A wide array of 500 varieties of Natural Veneers displayed at the carnival, which include exquisite collection of regular Veneers like American Walnut, Sapeli, Oaketc to very exotic species like Royal Ebony Crème, Ebony, Imperial Ziricote etc. This collection also showcases the entire gamut of smoked Veneers, dyed Veneers, treated Veneers, stained/metallic Veneers and the exclusive poly-fibre impregnated Veneer – which is an industry first, offered only by CenturyPly.
Veneer has been established as an important element in the decorative industry, which has diverse trends and patterns varying region to region. As consumer preference has become more flamboyant over time, the demand for Veneers has seen a rise for its aesthetic appeal, sustainability, strength and especially the ecofriendly nature. Apart from showcasing the massive collection of Natural Veneers, CenturyVeneerUtsav also provides exciting offers to the dealers visiting and participating in this festival. The decorative festival keeps a larger aim of motivating the loyal trade partners to be a part of this carnival while also encouraging them to stay consistent in the journey of CenturyPly.
Speaking on the occasion, Mr Shankho Chowdhury, President, Decoratives Division, said, “The home décor industry has undergone a significant transformation in recent times considering the change in market outlook and consumer preference. The exclusive boutique store of Century Arena in Delhi has been a great milestone for CenturyPly in terms of catering to the furniture hub of North India. The Five-Day CenturyVeneerUtsav is indeed a one-of-its-kind initiative for the market of Natural Veneers which is set to impact the consumer buying market and create a niche consumer base in coming years.”
CenturyVeneerUtsav at about 2200sq-ft exclusive Natural Veneer store showcases an immersive experience featuring full sheets of the exotic Veneers and pave the way for the brand to venture into more innovative solutions to keep up with the industry demands.