Greenlam Industries inaugurated a showroom ‘GREENLAM EXPERIENCE CENTER’ and launched New Mika Shade Card on February 26, 2017 in Kochi. The showroom cum experience centre was inaugurated by Mr. Anuj Sangal, Country Head; and Mr. Alex Joseph, Senior Vice President, Marketing, Greenlam Industries. Mr. D Anand, Vice President, Sales, and Mr. Ramesh Haritwal, All India RDC In-Charge were also present on the occasion. The programme was attended by over 250 trade partners, architects, interior decorators, and contractors from all over Kerala along with the distributors and Kerala Greenlam team.
The showroom was looking attractive having displays of entire range, excluding solids, of Greenlam and New Mika in full sheets. In the showroom the display is first of its kinds in the state, for any laminate brands. The showroom targets mainly the specifier’s fraternity and the end customers. During the programme it was conveyed that no sale will happen from this showroom/experience centre. “The Experience Centre was very well decorated with Greenlam and New Mika products range. Everybody appreciated them as well as the initiative of Greenlam to opening the Experience Centre. It will help us in many ways as the end users will have wider view of laminate applications with full sheet display,” said Mr KP Raj Gopal, Partner, Aswathy Wud, Kochi.
This showroom/experience centre is for experiencing the range from Greenlam & New Mika decorative laminates, in its full grains pattern display. The experience centre will give wider look of the products, and people will have experience of actual looks for the applications, accordingly they can choose their laminates. Whereas, the shade card usually gives only an indication, since it carries small chips of the designs. Talking about the experience centre Mr Sulthan KC, Managing Partner, Saaf Ply, Calicut said, “Experience Centre is centrally located in the city of Kochi, due to this it will help people all around get advantage of the centre to have actual look of their laminate applications. The Experience Centre will help architects and specifiers a lot, because there is a vast display of products in full sheet. The team Greenlam is very much supportive; it is my experience in last 20 years of business relations with them.”
Dealers Meet
Launching of New Mika new range and Dealers Meet was started at Gokulam Convention Centre where over 215 dealers from all over Kerala were present. New Mika new range launch was done by the respective distributors, Mr. Abdulrahiman of ABM4, Mr. Jayaraj of Voyage Marketing, and Mr. Bobby Joseph of Royal Marketing. The top performers in the celebration scheme were honoured with certificate of appreciation during the meet.
The meet was presided over by Mr. Anuj Sangal, Country Head, and corporate presentation was done by Mr D Anand, Vice President of the company. An update on the present status of the dealers under running scheme GREENLAM PREMIERE LEAGUE was disclosed to participants. Present during the programme a dealer Mr P Subramanyam of Megala Traders, Thiruvananthapuram talking about the programme said, “The inauguration programme was well managed. There was a huge display of Greenlam and New Mika decorative laminates. The product range is latest and innovative which was appreciated by all present during the programme. We will be very much benefited with this Experience Centre with having so many shades in full sheet display”. The meet was followed by entertainment programs & buffet launch for all participants.