Now in the changing scenario the industry seeks sensible and hardworking sales people who can explore and establish the product with dedication and responsibility. The visible fact is that plywood and laminate industry lack good and able people. Not only mid segment but big companies too lack responsible Sales Personals. Entire wood panel, plywood, surface décor products, PVC, ACP etc may cross a turnover of approx Rs. 50 thousand crore.
With changing time, Indian wood panel industry and trade is becoming organized, adopting professional approach and targeting end consumer’s needs. The industry needs are rapidly changing unlike before when only production was good enough. They require all available tools to reach out dealers, retailers, projects, influencers, contractors and consumers now. Post GST, large number of mid level industries are transforming to adopt formal business model which are spearheaded by next generation youngsters who have joined the company, and understand the need of marketing, discuss growth ideas and do not fear to spend. Just 6 years back, it was not at all easy to convince a mid level wood and decorative panel producers for advertising, promotion and team building; but now it’s different. Earlier they had fear in releasing ads, as officials might target them through ads but no more.
Now companies boldly advertise, and dare to plan for sales team and promotion to develop new markets. They understand the value of quality, company policies and are ready to effort for spreading brands among users and influencers. Now in the changing scenario the industry seeks sensible and hardworking sales people who can explore and establish the product with dedication and responsibility. The visible fact is that plywood and laminate industry lack good and able people. Not only mid segment but big companies too lack responsible Sales Personals. Entire wood panel, plywood, surface décor products, PVC, ACP etc may cross a turnover of approx Rs. 50 thousand crore but the availability of good people is very less.
There is considerable size of industry and everyone is looking for sustainable business plan and people who can take the charge and hit the bull’s eyes. Thus the role of Sale Personnel is becoming bigger and important with the need of branding. They must be growth oriented, able to plan and expand companies business to provide needed profit margins in lieu of asking only reduction of prices of finished goods. If Sales Personnel understand their responsibility, give results not reason, utilize their 100 % time, energy and efforts with dedication,
then only they can achieve own growth with company sales growth. The time is changing and scenario hint that sales people must take responsibility and ownership to perform at best and to compete in todays crowded market.
This New Year January 2019 special issue is must read as there is ‘Quotes of visionary leaders of our industry’ from interviews published in the Ply Reporter in 2018. Our research wing BSMR’s research based ‘Predictions for 2019 in wood panel sector’ may be a big help for entire industry and trade people to plan their strategy for this year and ahead. A quick chat with MD of Duro Ply Mr. Jaydeep Chitalangia on change of company identity into new, number of brief news reports, product launches, market reports and happenings have also been published in this issue.
Wishing all of you a Happy and Prosperous New Year 2019!
Rajiv Parashar
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