The brand Euro Pratik has been the pioneer in the interior decorative segment for the past 15 years and having the privilege of being the rst movers in the industry, be it in wall panels or any other decorative surface application materials, company wanted to expand its product category in the premium category plywood. Joining forces with the experts in the Plywood industry with more than 25 years of experience, they have started this venture to address the gap in the market. During a talk with the Ply Reporter, Mr. Deepak Gada, Country Head of Euro Pratik Plywood has explained the range, quality and market plan of the company.
We offer quality warranties for all our products, ranging from 15 Years to 30 Years. Our warranties are backed by our technological advancements, and also by our brand credibility and long-standing relations in the market.
What is the vision of your company?
We want our existing channel partners to also be a part of our growth in this new venture that we’ve started. Since the brand is already phenomenal in the Decorative Industry throughout India, the brand as well as the channel partners will benefit from this as we plan to emphasise channel partner loyalty. Our vision, at the end of the day, is to transform the quality standards of the industry.
What are the Qualities of plywood Euro Pratik offers under its vast range of products?
We are offering genuine BWR, BWP &Fire Retardant plywood using cutting edge technologies. We are not catering to different price points through a vast range, we are only focusing on a selective range of the highest quality. We are sticking to our quality standards, and not deviating from our purpose.
What are the USPs of your products and how would it help end-users?
Since there has been a manipulative practice of using BIS Standards wrongfully, we are offering the most genuine and premium quality of plywood. For the first time in India, we at Euro Pratik are introducing SuperOcta technology, which makes the plywood dimensionally stable, durable and immune to all wood harming organisms. By using 8x4 feet core panels to make all our plywood we ensure zero gaps in our plywood. Our Double Calibration process ensures a smooth surface, no undulation/ waviness and no thickness variation across the plywood. These repeated and automated processes lead to exceptional quality outputs, and consistency in our plywood, largely benefitting the end-users.
The market is looking for Fire Rated, Emission Free Features in plywood, do you offer these products?
As mentioned earlier, we already have a Fire Rated plywood in our product range and all our products comply with emission norms. Since the government has set new norms on fire-rated products in the building material industry, we have introduced our product compliant with those norms. In general, the awareness among users/end customers has increased due to which the demand for these compliant products has increased, and we are ready to cater to this emerging market.
Any Quality Warranty you have?
Yes, we offer quality warranties for all our products, ranging from 15 Years to 30 Years. Our warranties are backed by our technological advancements, and also by our brand credibility and long-standing relations in the market.
Why should a dealer keep your product?
We have a very strong Pan India Presence. New dealers as well as existing dealers who join us have the privilege of gaining area monopoly. Euro Pratik is known for joining forces and holding hands through all the Ups & Downs in the Market. Along with channel partner loyalty, the product range that we are offering will also give them a competitive edge, as the quality is one of its kind.
Which States are you targeting in the First Phase, and how do you plan on reaching Pan India Market?
We have already achieved phase 1 by having a presence in Punjab, Rajasthan, Gujarat, Maharashtra, Karnataka, Delhi NCR, and Uttar Pradesh and we are getting enquiries from all over India. Now in Phase 2, we are looking into partnering with distributors & dealers from Tier 2, 3 and rural areas, where the demand is pre-existing. The future of the quality-focused industry is bright, Euro Pratik is looking to leverage it and make our mark.