NewMika Laminates, from the house of Greenlam Industries, recently organised 4 dealer meets in the state of Kerala. The events took place in Kochi, Malappuram, Calicut, and Thrissur, in collaboration with regional distributors Royal Marketing and Voyage Marketing. These set of events are a part of the NewMika Laminates plans to expand its network of dealers in Kerala state and launch the new collections of laminates.
The events featured the launch of the latest NewMika 1.00 mm collections, Raso and SuperMar, 2 new categories of Ultra Matte and MAR grade laminate collections. Raso is a new range featuring 32 laminate decors in a premium ultra-matte finish that is soft to the touch and provides exceptional functional properties. The second launch was for the SuperMar laminate collection, a range of 40 decors offered in a superior gloss finish that boasts of superior MAR performance and superior gloss retention.
The evening at all events started off with an insightful presentation on the business expansion plan by Mr. Sumeet Gupta, Country Sales Head, NewMika Laminates and allied and proceeded to the grand launch of the 2 new collections. The event also commemorated all the achievers of the various regional schemes that were running in their respective markets. All achievers were felicitated with a token towards their achievement.
Speaking on the event Mr. Jayaraj, from Voyage Marketing said “The dealer meets conducted in Kerala are an excellent way of establishing and building relations with the dealer network in Kerala, we are motivated with the response that we received and look forward to making the best of these events that was conducted by the NewMika team”
Speaking on the new collection of NewMika 1.00 mm laminates, Mr. Bobby Joseph, from Royal Marketing said, “NewMika has always been a brand with a bold and trendy design philosophy and with their new collections of Raso and SuperMar they have exceeded expectations. The new textures have an international appeal to them and offer functional attributes that are a class apart. The designs offered in Raso and SuperMar finishes have received tremendously positive feedback from customers, and we are confident they will contribute to our collective growth. With these launch events, we have been able to strongly establish the positioning of these new collections and are certain that they will perform exceedingly well.
Speaking about the series of events in Kerala, Mr. Sumeet Gupta, Country Sales Head NewMika Laminates & allied said “The market in Kerala has always been integral to us & we have always received good feedback here. With these series of launch events, we plan on further expanding our network to regions that were unexplored and have terrific growth opportunities.
Our new collections of Raso and SuperMar have been introduced after a comprehensive market study and the designs offered have been curated keeping in mind our key audience of those who prefer bold and youthful designs. The positive feedback from the launch events further assures of us of its success”
The events provided a great networking platform as well and helped the company and its partners discuss the current market situation and the future opportunities.