Madurai, Tamil Nadu based AICA dealer firm Mekhala MSP Raja was incepted 30 years before. They get associated with AICA-SUNMICA within a year of its inception. According to the proprietor of the firm Mr Packiyaraj they were able to attract high end customers and achieved a considerable growth in his business due to quality offerings from SUNMICA and today they are one of the leading dealers in the region. Here is a snapshot of their growth story in laminate trading with association of India’s leading brand AICA-SUNMICA.
Aica recently launched its latest wonderful and innovative range of Kaiya. This new range of 24 exclusive color patterns in five new exotica finishes apart from our regular SF are very innovative.
When and how did you enter into this business?
We started this business in the year 1989 in Madurai, Tamil Nadu.
How far has been your journey with Sunmica brand?
We are working with Sunmica brand from the year 1999 onwards.
How did you first come to know about this brand and how important do you feel brand Sunmica has been for your business growth?
We started in the year of 1999 with Sunmica brand. The quality of Sunmica is excellent and helped us to get top customers in our fold and played in major role in our growth.
What is the best thing do you like the most about Sunmica brand?
The Best thing in Sunmica is its durability, quality, service and competitive price and very easy to convince customer. Since Sunmica brand is well known brand in this laminates industry.
How do you find Sunmica brand after change of hands since 2011?
After the Japanese management took over the quality, range and delivery has improved to further level.
How important has been a long term association with a brand like Sunmica for the growth of dealers?
Due to quality, range, competitive pricing and faster delivery over the years, long term associationwith Sunmica has really helped us in our growth and growth in several other dealers.
With the changing modern marketing style to offer laminates to market with vibrant colors, textures, schemes, new launches with aggression.
In this regard what is your perception about AICA?
With the introduction of Japanese textures including Kaiya range it has helped us to get better counter sales.
What are the best things with AICA for Madurai and surrounding market?
Due to best service given by Chennai depot and with the support of assistant manager Mr K. Sekar
who is based at Madurai helped us to get better service to our customers.
How do you see business with brand AICA after GST?
Introduction of GST helped us to get better competitive price to our customers.
What do you feel, is the best thing that has been offered by AICA in the last 4 years?
Service levels and quality is much better and with the support of zonal manager Mr. G.V Muralidhar and his guidance our customer’s base has improved further.
According to you what is the advantage of Japanese technology for your customers?
For any Indian Japanese product means high quality hence very easy to convince customers.
Your opinion on new range ‘Kaiya”, introducedby AICA?
Aica recently launched its latest wonderful and innovative range of Kaiya. This new range of 24 exclusive color patterns in five new exotica finishes apart from our regular SF are very innovative. We expect this year we will be having major sales from Kaiya series. This range is very attractive and quite exclusive.
with Sunmica has really helped us in our growth and growth in several other dealers. With the changing modern marketing style to offer laminates to market with vibrant colors, textures, schemes, new launches with aggression.
In this regard what is your perception about AICA?
With the introduction of Japanese textures including Kaiya range it has helped us to get better counter sales.
What are the best things with AICA for Madurai and surrounding market?
Due to best service given by Chennai depot and with the support of assistant manager Mr K. Sekar
who is based at Madurai helped us to get better service to our customers.
How do you see business with brand AICA after GST?
Introduction of GST helped us to get better competitive price to our customers.
What do you feel, is the best thing that has been offered by AICA in the last 4 years?
Service levels and quality is much better and with the support of zonal manager Mr. G.V Muralidhar and his guidance our customer’s base has improved further.
According to you what is the advantage of Japanese technology for your customers?
For any Indian Japanese product means high quality hence very easy to convince customers.
Your opinion on new range ‘Kaiya”, introduced by AICA?
Aica recently launched its latest wonderful and innovative range of Kaiya. This new range of 24 exclusive color patterns in five new exotica finishes apart from our regular SF are very innovative. We expect this year we will be having major sales from Kaiya series. This range is very attractive and quite exclusive.