Regency Plywood is spreading its wings at Gujarat and has targeted to cover entire state in six months of time. They had started their operation in Porbandar, Rajkot, Surat, Baroda, Ahmedabad, and Saurashtra etc last year. The dealers/ distributors are doing well in those parts of the region. Regency products are well known premium products in Maharashtra, Goa, Karnataka, Telangana and Andhra Pradesh regions and continuously getting demand from several other regions in western part of the country. Regency is offering Gurjan plywood, 710 marine grade and 303 commercial plywood in Gujarat. “The dealers and distributors are happy as Regency is aggressively moving ahead with commercials on television, leading local dailies and periodicals in print and digital segment,” said Sagar Sharma, Area Sales Manager, Regency Plywood.
When asked about the strategies for growth Mr Sagar Sharma said, “Everyone knows the competition is everywhere, but we have focused on brand presence with positive impact among customers in Gujarat. We have positive notes from people that they want branded products instead of local. We have developed over 12 centres in Southern Gujarat and some at western part of the state. We are moving-on slowly towards North, once the entire Gujarat is covered this year we will move to Rajasthan.”
Regency Plywood work with dealers’ network and form any direct or online orders they first approach dealer in that particular region and assist them getting in touch with the clients. The active approach of Regency takes care of all and solves each and every issue coming in before clients, so that they do not get complain at any stage. The Ply Reporter talked to some of Gujarat based dealers and distributors of Regency Plywood to know their growth prospect and market conditions.
Mr. Valji Lagdhir, VD Plywood, Rajkot
The reason to choose Regency was having good experience with the brand during our retail business at Porbandar. If our customers get satisfied we get good business. Regency is very supportive to us, and with excellent service and quality material their products is considered as ‘A’ grade in the region. On the other hand there is no complaint of any types from customers. Secondly, there is no major competitor who can beat Regency at Rajkot. VD Plywood had been started as wood panel business in Vasai, Maharashtra in 2009 and in 2011 we got associated with Regency Plywood and begun our working at Porbandar in Saurashtra and gained the popularity in the region. Later we started wholesale operation in Rajkot recently. V D Plywood promotes Regency’s range of products such as 710 Marine Grade, 303 Commercial ply, etc. Currently the brand advertisement push has not much in the region but the brand name is popular; thanks to company’s personal relations with the people of Rajkot; due to that demand is increasing. If the company’s marketing and advertisement support start in the region our sales will increase many folds and correspondingly the company will also grow rapidly because Rajkot is a business centre of the region.
Mr. Sagar Sharma, ASM, Ragency Plywoods
Mr Sagar Sharma is an Area Sales Manager of Green Vally Marketing Pvt Ltd - the creator of Regency brand plywood. Since 2005 he has been looking after the market & brand development programme of the company. He was instrumental for making a leading brand in Maharashtra. Since last year he has been contributing to market development in Gujarat and had chalked out aggressive marketing plan to spread its presence in the region. They have targeted to cover entire Gujarat in next six months. Till date they have appointed dozens of new dealers/distributors in Vaapi, Silvasa, Surat, Ankleshwar, Badodara, Umbergaon, Rajkot etc. Regency Plywood is well known brand in wood panel industry with the commitment of quality & service. Regency is popular among customers offering quality products at highly competitive price. They have planned to appoint new dealers/ distributors at Navsari, Bhavnagar, Saurashtra, Gandhidham, Ahmedabad, Godhara, etc which will be appointed in near future. After covering the entire Gujarat the company will move to Rajasthan. At present their priority is customers satisfaction, quality product offerings, reasonable price and incomparable after sales service.
Mr. Vinod Gopalbhai Patel, Silvassa Timbers (MFG), Silvassa
Regency Plywood is a good company and their work culture is supportive to dealers/distributors as they first approach dealers/distributors if there is any direct order received by them. We begin our wood panel business recently in association with Regency itself. They are different from others as they don’t compromise with quality. With their positive approach our goodwill is increasing day by day. Their product price range is much reasonable in terms of quality. We are also getting support from the company’s going on advertisement in the region. Regency products are very good and we are very much hopeful for further growth with it. Silvassa Timbers is serving the trade since last ten years. Initially we were selling shuttering material and with coming up demand for plywood we come into this business. At present the projects have been started in many parts of the region and our products demand is increasing.
Mr. Jentibhai N Patel, Partner, Aditya Decor, Vapi
Regency Plywood plays a pivotal role in our growth. Their services are excellent, as they are always ready to supply required material as per the demand. Their quality is excellent and people like it very much as it looks good at first site, as well as the end results are excellent after applications. There is no complaint receive till date. They are very much supportive to dealers, distributors and customers. Regency is known as premium product manufacturers in the region and customers ask their products by name. The company is planning to start awareness campaign in the region, and with that, we are very hopeful for sales growth.
Mr. Amrut Patel, Bharat Saw Mill, Umbergaon (Valsad)
We are the first dealer of Regency in Gujarat. We are in contact with them since 2005 when we were selling products taking it from Mumbai in small quantity. Today we are dealing in truck loads and are involved in trading of panel and allied industry products. Regency products’ quality is standard and economical in terms of quality offerings of commercial, MR and marine grade plywood, which have huge demand in Gujarat. Regency takes care of their all product channel partners. Some time before we together had organised carpenters’ meet which was a huge success with nearly 150 carpenters and contractors. We are planning for next meet after the summer vacation. In between some interactive programmes are continuously going on with contractors, carpenter, architects and designers. They also support us in projects by sales executives visit on site and sharing knowledge about the quality and applications of the product.
Mr. Ismail Bhai, Partner, M.K. Timber, Surat
“We are in plywood trade since last 25 years. Our common friend made us meetwith them two years before and started our business. We got good response from our clients as Regency is a motivated company and very much concerned to dealers and customers support unlike other leading brands. So, as per my opinion they are very much customers friendly and take care of all in the business channel. They are with the policy to grow together. In case of any direct lead received, they first approach the dealers of that particular area and deal with the client under dealers’ prospects and support the clients at greater extent.
Mr. Dilip Patel, OM Ply, Vadodara
Our timber business was there in the city, and to do something different we came into Plywood business in 1998. We get in touch with Regency in 2016 with the help of one of our relatives. Today we are growing very well with the support of Regency and their business policies. We are also getting support from their promotional campaign as customers ask for Regency Plywood by name. Since last two years of business we have not receive complaints of any type. There is no problem at all. To promote the carpenters they give us gift items. Regency is a leading brand and has excellent after sale service. We are offering Regency Ply with the commitment that if the customers do not satisfy, we will take back the pieces of plywood, as we have confidence on products of Regency,” he added.
Mr. Mikai Bhai, MK Timber, Ankleshwar
MK Timber is construction material supplying business company started in 1988, and to support that activity at larger prospective we get involved in plywood business in 1996. Since last two years we are associated with Regency which was started with the help of our relatives doing business with them in Mumbai. Regency Plywood is a good company and the relation with them is fruitful to us. There is no problem with them, and we have not received any complaint. We are using Regency shuttering plywood of 30 kg, 34 kg and 18 mm plywood. We have depot at Surat as well where Mr Ismail Bhai deals with customers. Besides, we serve larger part of the region as our material is supplied to Surat, Bharuch, Ankaleshwar, Dahej, Baroda, Ahmedabad, etc. We think our growth story will go for long and serve the industry with enthusiasm, dedication and with the commitment to offer quality products at reasonable price.