We all know, selling decorative veneer is not just price based selling, instead it is an art. It is a belief in nature and a package of class, satisfaction and status, you choose to create around you. This article is an honest effort of the Ply Reporter to update those plywood-laminate counters who believe that decorative veneer is not for them. In fact, the article allows you to narrow down your though process towards clarity and the eagerness to take the next step forward. The article is prepared based on the observations made by Reporter’s team on the ongoing practices in different markets.
We felt the need to highlight the core facts behind selling and presenting decorative veneers at retailers place today. The concept of decorative wood veneer is very strong in West and South India compared to Northern India. The Ply Reporter team worked on finding the purpose that “why and what shall be the real motive of a dealer to sell wood veneers” and highlight the fact behind why a customer may like to purchase and use natural veneers instead of decorative laminates.
If a dealer wish to rise high, and has passion to grow and make money. He cannot be away from selling decorative veneer.
- A view of majority of Retail counters
To do interior and wood work, designers plan the
To do interior and wood work, designers plan the application area according to customer preference and design theme. It is proven that in our various surveys conducted on time to time that decorative veneer has no competition with any material. It is an inspirational item for customers and limitless beauty experimentation material for architects. Hence any brand or company who claim to be a surfacing expert company has to enter in decorative veneer and if they are not that means they are leaving the most precious and pride segment of customers and architects.
The same applies to a plywood dealer who may be selling a large volume or monthly sales of over 50 lakh but if he is not selling wood veneers then, he is missing to be in a league to retail businessmen who cater to the prestigious architects and top-class clientele in the country.
According to our group magazines (‘The Ply Reporter’ and ‘Surfaces’ that caters to architects and designers and FDT (Furniture Design & Technology) that caters to OEM and Furniture makers and sellers have a combined survey on “Need and Demand pattern of Surface Materials in India’ on each of the related customer segment”. We received inputs on possibility that offer a huge growth opportunity for retailing in the field of decorative veneers. The insight that lead us to publish this article here has forced to write this article as a suggestive story to insist the wood panel retailers for selling decorative wood veneer.
The Present Practice;
In present practice, furniture is a combination of design, Panels & plywood, fittings and at last wood veneers or laminate followed by Edge finishing. Decorative wood veneers are one of most trusted and admired surface decorative material across the globe. No matter how beautiful a concept is, the eternal and evergreen soft feel is attributed by decorative wood veneers and this fact is agreed upon by many architects or designers or the customers.
In areas like the reception, lobby, bungalows, boardrooms or hotels, the use of solid wood likely to get cracks due to fluctuation factor in Indian weather condition and the cost is too high. The choice does not leave many options other than decorative veneer. A wood decorative veneer is glued over ply or MDF and that is a solution which is beautiful, exotic and cost effective and that is why architects are always using decorative veneers because this makes the whole space in to a unique, exotic and natural habitation.
If a dealer has passion to grow and make money, he cannot be away from selling decorative veneer, says 80 percent of the showroom owners who sell decorative products.
The OEMs express that We use wood veneer because it gives tremendous flexibility and design options along with durability and value for money.
What is so special in Veneers?
Wood looks so beautiful because many of its species take hundreds of years to reach to the stage of forming grains. The color and density of wood grains change depending on the climate and soil of the place where it is growing. This is the reason why most of the decorative wood species marked ‘exotic’ become expensive.
Decorative Laminates cannot match the touch, feel and ambience factor of decorative veneer hence any tasteful person will always choose high quality decorative veneer to have a unmatched experience of interiors. Whether retailer sells decorative veneers or not, depends on the plywood retailer’s interest and knowledge. But selling decorative veneers with full passion establish the level of client you have. It reflects whether you have flare for catering top class customers or not. “If a dealer has passion to grow and make money, he cannot be away from selling decorative veneer” says 80 percent of the showroom owners who sell decorative products.
Reason to enter retailing
- Wood veneers
- Less competition
- Connect you to upper segment of consumers
- Gives you courage to sell costly materials
- Better margins
- Increases stock holding capacity
- Support sales of other panel materials
- Opens way for many other décor items
- Gives you better image& respect
Wood veneers make the interiors strong and stable, resistant to warping and cracking and this is why they are becoming popular amongst designers. It is impossible to get the same effects that can be obtained in veneer form with solid construction. Another benefit of using decorative veneers is the extensive range of colors and styles available after turning a wood block in to veneer.