Amulya Mica, one of the fastest and innovative company in the Interior Product industry has strategically ventured into Shop-in-Shop operations, called as Amulya Mica Shoppe. Director, Marketing Ms. Shailja Agarwal at Amulya Mica, explaining the concept, mentioned that Amulya Mica products are presently available through 3500 Retail counters throughout India. Some of the Retail counters display few of our products along with the competitor brands. At Amulya Mica Shopee, we are displaying the complete range, and above all offering the consumer who visits our Shopee opportunity to see, feel and experience the products, which is not possible in a Retail count
She was emphatic that Amulya Shopees are complementary to our 3500 Retailers, and we have no plans to replace our backbone of the business. Our objective is to fill in the gap, which is not possible for the Retailer due to constraint of space and investment. Amulya Mica Shopee will serve as show window, where consumer can discuss, deliberate and pick and choose from the various product offering and the sale can still happen through the conventional Retail outlet.
Two Amulya Mica Shopee, Vardhman Plywood, Jodhpur and Chintamani Hardware House, Barmer were inaugurated during Navratri. Both the Shopee at Rajasthan were started considering the increasing demand from Tier II towns, which is a new trend in the Indian market. The Shopee were inaugurated with fanfare but observing the social distancing norms prevalent. The Amulya Mica Shopee were inaugurated by the Retail Head of Amulya Mica, Mr. Ravi Gupta and the event were well attended by territory In-Charge Mr. Amar Kataria , Sales Executive Mr. Vaibhav Maheshwari and leading Architects, Interior Designers and valued customers of Vardhman Plywood and Chintamani Hardware House.
Mr. Vikash Bafna owner of Vardhman Plywood and Mr. Suresh Bohra owner of Chintamani Hardware House expressed thanks to Amulya Mica for selecting their showrooms and converting them into Amulya Mica Shopee. Both the gentlemen were highly optimistic of incremental business and explained that the future of Retail is in giving experience to the consumer, and Amulya Mica Shopee has been designed on those lines.
Ms. Sanjana Sharma, who is responsible for conceptualizing and transforming the space into Amulya Shopee, explained the process followed right from selection of the showroom to conversion which is done within a span of 20 – 30 working days. She explained the concept of Amulya Mica Shopee, where the showroom is designed in such a way which helps to showcase full sheets of Laminates, and thus customer is able to visualize the product better than selecting from the catalogue alone.
Mr. Vikas and Mr. Suresh, both were excited that their showroom conversion into Amulya Mica Shopee has coincided with the launch of Imperial Premium Catalogue, and in both the showroom, the premium series of 1.25 mm Exotic Veneer Laminate, Synchronized Laminates and 7 Wonder Laminates which were showcased, besides the latest product of the company – 90 degree bendable PVC Laminate which has also been highlighted prominently for the consumer in the new Shopee. Both the owners were optimistic about the new launch by Amulya Mica, which according to them will replace natural veneers in time to come
Mr. Gupta indicated that Amulya Mica has plans to open 100 such Amulya Mica Shopee’s nationally and he himself has set a objective of starting 11 such showrooms by end of December’20.
Anyone interested to start Amulya Mica Shopee may write to crm@amulyamica.com