CenturyPly has released a new ad film which urges end users to ‘invest’ in its flagship product - Club Prime.
Consumers are easily confused by the wide range of plywood options available in the market. They are at a loss and do not know which ply to purchase. The film urges the consumers to put their faith in Club Prime from CenturyPly and enjoy complete peace of mind.
No one knows investments better than the Big Bull himself - Harshad Mehta. Pratik Gandhi, who brought Harshad Mehta to life for today’s generation in the OTT series Scam 1992, was roped in to resurrect his role. CenturyPly and its advertising agency, Wunderman Thompson, onboarded the director of Scam 1992, Hansal Mehta, and also acquired the rights to the Scam 1992 title track for the TVC.
Keshav Bhajanka, Executive Director, CenturyPly, said, “It’s very easy to get conned when buying plywood. A customer has a hard time, having to weigh the pros and cons of various brands of plywood in order to arrive at the right choice. CenturyPly has always kept the customer front and centre in everything that it does. In line with its corporate philosophy, this new advertisement for Club Prime is intended to give peace of mind to customers, helping them make the best ‘investment’.”
Ply Reporter feels, the world is led by innovative ideas and this is an interesting move. CenturyPly is known for creative ads that reaches the minds of consumers and stays in their hearts forever.
Here is the commercial video:
About Century Plywood
CenturyPly has been the front-runner in applying innovation at work. This simple philosophy has been the cornerstone of all our processes and technologies. It has led us to design and deliver contemporary lifestyle statements that have become synonymous with modern living. Our award winning products have been redefining Indian realty and bringing about a paradigm shift in the concept of living spaces. Century Plyboards (India) Ltd. our mother concern, came into existence in 1986 as a result of the foresightedness of two visionaries, Mr. Sajjan Bhajanka and Mr. Sanjay Agarwal. Since then, the company has taken giant strides and is today, the largest seller of multi-use plywood and decorative veneers in the Indian organized plywood market.