The fastest-growing business sector in the country is set to change how manufacturers reach their customers.
Over the past ten years, Indians have seen a rocketing rise in retail stores and manufacturers across all industries. India now harbours 12 million retail outlets, and this consumer goods market is set to increase by 12 % year-on-year.
As per Forrester Research, a think tank, in 2020, amidst the COVID-19 era, the market was valued at $883 billion. Fast track to 2024, and it has reached an astonishing $1.3 trillion mark.
But how is a steep rise in the distributor market set to benefit its buyers? For consumers, retail stores bring in opportunities like ease of buying, access to new products, and assistance.
Manufacturers are not behind when it comes to leveraging the retail market; they can experience benefits like increased visibility, customer feedback, and access to new markets.
In the construction material industry, laminate doors are the most preferred choice of architects. The sales of this door have seen a rise over the years, with retail stores being the first choice of customers considering a purchase.
Having retailers across the country can roll out to be propelling for manufacturers. Splice, a leading maker of laminate doors, offers its products PAN India through retailers.
For its customers, the company offers exciting deals, options to customise, and quality assurance, all through its distribution partners. Moreover, customers enjoy the expert advice on utilising and maintaining the doors.
NEW WAYS TO BUY
When compared to buying directly from the manufacturers, Splice’s local distributors & dealers offer a fulfilling experience for their customers. And with the growth of households in India, retailers deliver door solutions faster.
This shift towards a retailer-first approach from Splice marks a new way of adapting to the booming business sector in the country. The change can prove to supercharge their profits while at the same time helping them build a solid reputation with customers.