The “Trustlam” brand of OUM LAMITECH PVT. LTD. was launched in an educational and entertaining get together at the crescent resort, Indore (MP) on June 23, 2018. Trustlam is the collection of traditional, modern and unique design in laminates to cater the requirement of every person as per their needs. Reputed architects and prominent dealers along with OUM LAMITECH team members were present at the event.
In the laminate industry, launch events often include the media and company dealers; of course, amazing food and a luxurious venue but Oum Lamitech took this traditional industry affair a step further with additional audiences, the use of unexpected venue, architects and show-style activation.
Through the multi-faceted program, which took place in two sessions, on 23rd June 2018 the brand engaged dealers and social media influencers, while driving a cohesive story about the laminates—its place in the luxury laminate category, its innovative textures and designs according to changing lifestyles of consumers. The core of the event was TRUSTLAM, it’s very important and a need to tell a story about this collection but in different ways for the different audiences. Even though this was one event, it was designed to be an event for everybody that became entirely different based on the individual audience.
Before the opening presentation, guests headed to the banquet where laminates were on display with an interactive stage, seating and large LED display showcasing the event. Executives from the company shared sales updates, retailer updates, future product previews and an open Q&A.
A timeline was explained how Oum Lamitech has been developing since last decade. There was a motivating speech by the young entrepreneur Mr. Anil Kejriwal. After a brief presentation on company and its goals, the most awaited brand “Trustlam” product was launched.
The product was appreciated by the attendees phenomenally and there were good reviews received such as that ‘the designs & texture combinations are excellent’, ‘quality is incredible and unbeatable’. The launch was a huge success with all good reviews. The launch was followed by dinner and dance performances concluded in the evening.