Pandemic has affected the customer preferences a lot because the living style has noted a shift during the last two years. People have become more concerned about health, safety, comfort, beauty, decor and style of living. Now, people want more open spaces, less clutter furniture, and maintenance free wall panels in their homes. Easy and fast installation of any interior products and Do It Yourself (DIY) kind of panels and furniture has grown. People want more Pre-Finished Surface products for their interior work, hence the charm of louvers panels has emerged among customers.
Louvers Panel is a pre-finished decorative panel, which is installed easily and the aesthetic outcome is very different. Interior contractors prefer to use this material due to fast and charming interiors. The vital part of this application is its quick installation and least wastage. However this is a new product in India and there are around 100 catalogues available in the market. Imported louvers from South Korea and China have major market share in this category along with a dozen of companies that have started production locally.
As per report, imported Louvers Panel quality is said to be superior because they use high quality foils, virgin raw materials and offer innovative designs. Import based brands claim the better quality of their products but off late domestic producers also have improved their quality. Domestic producers are running well today with a waiting period of orders at their hand is very long. However, Indian producers are working very hard to match the Korean quality, with around a dozen new in Louvers manufacturing by next year.
Sighting the demand scenario, there are many new categories available in louvers panels, such as MDF, PVC and ACP based louvers panels. MDF based louvers are imported in India, whereas Indian companies are producing PVC and ACP based louvers. Alstone has recently launched ACP louvers and was liked. I can say ‘Louvers panel has become the fastest growing surface highlighter today, which is now reaching to tier 2-3 cities. It has become the most ‘searched and asked’ product by wood and decorative panel retailers.
This issue has covered interaction with young and charming new generation entrepreneurs from industry such as Mr. Rushil Thakkar from Rushil Decor Ltd, Mr. Abhiroop Agarwal from Realply Industries, Mr. Imran Patanwala from Maria Decor and Mr. Nikunj Agarwal from Matchwell Decor. Besides, Interaction with Mr. Nikhil Arora of Virgo Group and Mr Rajat Salhotra of Advance Laminates during their product launches event has also been published. The view of these young entrepreneurs will inspire their fellow industry people, must read. Keeping our readers updated, there are many news reports on plywood, MDF, Decorative Veneers, Laminates, decor panels etc in this issue.
This time a bigger INDIA INTERIOR RETAILING (IIR) is going to be held on dated 2-3-4 September 2022 at Pragati Maidan, New Delhi. Block your date and tickets!
Have a nice time!
Rajiv Parashar
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